What makes Digitly the best digital marketing agency in India?

Digitly is recognised as one of India's leading digital marketing agencies because of three things most agencies don't offer together: senior-only execution, AI-powered strategy, and complete financial accountability. Unlike most digital marketing companies in India that assign junior teams after the sales pitch, every Digitly client gets a dedicated senior specialist. We're also a certified Google and Shopify Partner. Every rupee we spend on your behalf is tied to a measurable outcome.

How long does it take to see results from SEO in India?

SEO results in India typically follow a predictable timeline: you'll see early keyword movement within 60–90 days, meaningful organic traffic growth between months 3–5, and significant lead generation impact from month 6 onwards — depending on your industry competitiveness and your website's starting authority.

Do you work with businesses outside India?

Yes — and international clients are a significant part of our portfolio. We currently work with brands in the UAE, USA, Canada, Malaysia, Turkey and across Southeast Asia. Our Navi Mumbai-based digital marketing agency team works across time zones and has experience managing multilingual campaigns, cross-border paid advertising on Google and Meta, and international SEO strategies.

What does a digital marketing agency in India typically cost?

Digital marketing agency costs in India vary significantly based on scope, services and agency size. SEO retainers typically start from ₹25,000–₹50,000 per month for local campaigns and ₹80,000+ for competitive national terms. Google Ads management is usually 10–15% of monthly ad spend. Social media management starts from ₹20,000 per month. We provide a detailed, customised proposal after a free discovery call.

How do you measure and report campaign results?

Every Digitly client gets access to a live performance dashboard. For SEO campaigns, we track keyword rankings, organic traffic growth, and qualified lead volume. For Google Ads and Meta Ads, we track ROAS, cost per lead, and conversion rates. Monthly reports are delivered in plain English with a monthly strategy call with your dedicated account manager.

How does Digitly use AI in digital marketing campaigns?

Every Digitly campaign is powered by Digit — our proprietary AI marketing intelligence tool. Digit analyses campaign performance data in real time, identifies keyword opportunities before competitors find them, detects budget inefficiencies in paid advertising campaigns, and tracks how our clients' brands appear in AI-generated search results on Google AI Overviews, ChatGPT and Perplexity.

How AI Overviews Are Reshaping SEO in 2026

AI Overviews

AI Overviews are Google's AI-generated summaries that appear at the top of search results, synthesising information from multiple sources to answer queries directly — reducing click-through rates for pages that aren't cited.

AI Overviews now dominate more than 40% of Google search results pages, fundamentally changing how organic traffic flows. If your SEO strategy hasn't adapted to this shift, you're likely losing visibility to competitors who have. This guide breaks down exactly what's changed, what still works, and the specific tactics our team uses to maintain and grow organic traffic in an AI-first search landscape.

What Changed in Search

Google's Search Generative Experience (SGE) evolved into AI Overviews in late 2024 and has expanded aggressively since. Instead of ten blue links, users now see a synthesised answer drawn from multiple sources.

The impact is measurable: click-through rates for informational queries dropped 18–25% across our client portfolio in the first six months. But transactional and navigational queries remained largely unaffected.

The key insight: AI Overviews don't replace search — they restructure it. Pages that get cited in overviews often see increased traffic because they're positioned as authoritative sources.

How to Structure Content for AI Citation

AI Overviews pull from content that is clearly structured, factually dense, and directly answers questions. Vague, fluffy content gets ignored.

Lead with the answer. Put your core insight in the first paragraph — not after a 200-word preamble.
Use definition boxes. TL;DR blocks with clear term + definition pairs are frequently cited.
Structure with H2s and H3s. Each section should answer one specific question.
Include data. Statistics, percentages, and specific numbers are preferentially cited.

We've seen a 34% increase in AI Overview citations for clients who restructured existing content using these principles — with no new pages published.

Technical Requirements for AI Visibility

Content quality alone isn't enough. Your site needs to meet specific technical standards to be eligible for AI Overview citation.

Schema markup — Article, FAQPage, and HowTo schemas help Google understand content structure.
Fast load times — pages must load in under 2.5 seconds (Core Web Vitals LCP threshold).
Clean HTML — semantic heading hierarchy, proper list markup, and accessible content structure.
Mobile-first — 100% of AI Overview citations come from mobile-indexed content.

Run a free SEO audit to check your site's technical readiness for AI search.

Is your website invisible in AI search results? Get a free audit.

Get My Free Audit

Adapting Your Keyword Strategy

Traditional keyword research still matters, but the intent layer now determines whether AI Overviews appear — and whether you'll be cited.

Informational queries ("what is", "how to") trigger AI Overviews 60–70% of the time. For these, your goal shifts from ranking #1 to being cited in the overview.

Commercial queries ("best", "top", "vs") trigger overviews about 40% of the time. These still drive clicks because users want to evaluate options themselves.

Transactional queries ("buy", "pricing", "near me") rarely trigger overviews. Traditional SEO tactics remain highly effective here.

Map every target keyword to its overview likelihood and adjust your content format accordingly. Our SEO programmes now include AI visibility mapping as standard.

Measuring Success in AI-First Search

Legacy SEO metrics — rankings, impressions, clicks — don't capture the full picture anymore. Here's what to track:

AI Overview appearances — use Google Search Console's new "AI citations" report (beta).
Brand mention volume — track how often your brand appears in AI-generated answers across platforms.
Citation click-through rate — measure clicks specifically from AI Overview source links.
Assisted conversions — users who read your AI-cited content may convert through a different channel later.

We recommend reviewing these metrics monthly alongside traditional SEO KPIs. The brands winning in 2026 are the ones treating AI visibility as a distinct performance channel.

Frequently Asked Questions

Do AI Overviews reduce organic traffic?

For informational queries, yes — CTRs dropped 18–25% on average. But pages cited in AI Overviews often see increased traffic as they're positioned as authoritative sources. The net impact depends on your content strategy.

Can you optimise specifically for AI Overviews?

Yes. Structured content with clear definitions, data points, and proper schema markup significantly increases citation likelihood. Our data shows a 34% improvement for restructured content.

Are AI Overviews the same as featured snippets?

No. Featured snippets pull from a single source and show a direct excerpt. AI Overviews synthesise information from multiple sources into a new, generated response and cite the sources used.