Most eCommerce businesses are sitting on untapped revenue. The traffic is there. The products are there. The gap is strategy - the wrong keywords, the wrong ad structure, the wrong landing pages and no clear path from first click to repeat purchase. Digitly is a global eCommerce and D2C marketing agency that closes that gap - with SEO that ranks your product and collection pages, paid ads that scale profitably and conversion optimisation that turns browsers into buyers across every device.
""We're getting traffic but nobody is buying.""
Traffic without conversion is just cost. If visitors are landing on your product or collection pages and leaving without buying, the issue is conversion architecture - unclear value proposition, too much friction at checkout, weak product page copy or trust signals missing at the exact moment a buyer is deciding. We audit every stage of your purchase journey and fix what is breaking it.
""Our ad spend keeps climbing but ROAS keeps dropping.""
Scaling ad spend without scaling performance is the most common eCommerce growth trap. As budgets increase, audiences saturate, CPCs rise and creative fatigue sets in - unless your campaign architecture, audience strategy and creative testing are built to scale with the spend. We build paid media systems for eCommerce that maintain ROAS as budgets grow - not just in week one.
""Our product pages don't rank on Google at all.""
Most eCommerce SEO failures come from the same root causes - duplicate content across product variants, unoptimised collection page architecture, faceted navigation creating thousands of crawlable low-value URLs and no keyword strategy behind category pages. These are fixable technical and structural problems - but they require eCommerce SEO expertise, not generic on-page fixes.
Your store is losing revenue it should be earning. Find out exactly where - free.
Every eCommerce and D2C business needs a different marketing mix depending on platform, product type and growth stage. These are the six disciplines Digitly delivers for online stores.
Product page optimisation, collection architecture, faceted navigation management, schema markup and Google Shopping feed - structured to rank the pages that drive purchase intent.
Learn moreShopping feed optimisation, Performance Max campaign architecture and asset strategy - managed by a certified Google Partner with $30M+ in eCommerce ad spend behind us.
Learn moreFull-funnel Facebook and Instagram campaigns - prospecting, dynamic product ads, cart abandonment retargeting and retention campaigns that bring buyers back.
Learn moreShopify store builds, theme customisation, speed optimisation and conversion-focused landing pages - by a certified Shopify Partner with eCommerce SEO built in from day one.
Learn moreProduct page CRO, checkout friction reduction, A/B testing and landing page optimisation - turning more of your existing traffic into paying customers without increasing spend.
Learn moreSEO content strategy for D2C brands, product description copywriting, email sequences for abandoned cart, post-purchase and retention - every content touchpoint in the buyer journey covered.
Learn moreeCommerce and D2C marketing operates by different rules to almost every other business category - and agencies that treat it like a standard service business brief consistently underdeliver. The buyer journey is shorter, the competition is fiercer, the margins are tighter and the technical requirements of the platform layer - Shopify, WooCommerce, Magento - create SEO and conversion challenges that generic marketing approaches simply do not account for.
eCommerce SEO is not about writing better product descriptions. It is about collection page architecture - making sure Google understands which pages represent your category intent and should receive ranking authority. It is about faceted navigation management - preventing filter combinations from generating thousands of duplicate, indexable URLs that dilute crawl budget and cannibalise rankings. It is about product schema and Google Shopping feed health - the structured data layer that determines whether your products appear in Shopping results and AI-powered search responses.
D2C paid advertising at scale requires a fundamentally different architecture to B2B or lead generation campaigns. The purchase cycle is short but the attribution is complex - first-touch, last-touch and multi-touch models tell completely different stories about which campaigns are driving revenue. Without correct GA4 eCommerce tracking, enhanced conversions and Meta CAPI integration, budget decisions are based on incomplete data. We build the measurement foundation before scaling spend.
Conversion rate is the multiplier that makes everything else more profitable. A 1% improvement in conversion rate on a store doing 50,000 monthly visitors is worth significantly more than the same budget increase in ad spend. Most eCommerce businesses have never had a structured CRO programme - product pages that lack social proof at the right position, checkout flows with unnecessary friction, mobile experiences that were designed on desktop and never properly tested.
About Digitly & eCommerce & D2C Marketing
Digitly is a global eCommerce and D2C marketing agency delivering SEO, paid advertising and conversion optimisation for online stores across 19 countries. As a certified Google Partner and Shopify Partner, Digitly has managed over $30M in eCommerce ad spend and grown organic revenue for D2C brands across fashion, food, health, technology and home categories.
eCommerce and D2C marketing operates by different rules to almost every other business category - and agencies that treat it like a standard service business brief consistently underdeliver. The buyer journey is shorter, the competition is fiercer, the margins are tighter and the technical requirements of the platform layer - Shopify, WooCommerce, Magento - create SEO and conversion challenges that generic marketing approaches simply do not account for.
eCommerce SEO is not about writing better product descriptions. It is about collection page architecture - making sure Google understands which pages represent your category intent and should receive ranking authority. It is about faceted navigation management - preventing filter combinations from generating thousands of duplicate, indexable URLs that dilute crawl budget and cannibalise rankings. It is about product schema and Google Shopping feed health - the structured data layer that determines whether your products appear in Shopping results and AI-powered search responses.
D2C paid advertising at scale requires a fundamentally different architecture to B2B or lead generation campaigns. The purchase cycle is short but the attribution is complex - first-touch, last-touch and multi-touch models tell completely different stories about which campaigns are driving revenue. Without correct GA4 eCommerce tracking, enhanced conversions and Meta CAPI integration, budget decisions are based on incomplete data. We build the measurement foundation before scaling spend.
Conversion rate is the multiplier that makes everything else more profitable. A 1% improvement in conversion rate on a store doing 50,000 monthly visitors is worth significantly more than the same budget increase in ad spend. Most eCommerce businesses have never had a structured CRO programme - product pages that lack social proof at the right position, checkout flows with unnecessary friction, mobile experiences that were designed on desktop and never properly tested.
Platform expertise verified by the platforms themselves - not self-declared. Our Google Partnership means eCommerce campaigns are managed to Google's standards. Our Shopify Partnership means store builds and optimisation are certified at platform level.
Scale produces pattern recognition that improves every campaign we run. We have seen what works and what fails across product categories, geographies and budget levels - and we apply that knowledge to every eCommerce account we manage.
Most eCommerce agencies specialise in one channel. Digitly manages SEO, paid ads and conversion optimisation as an integrated system - so organic rankings, paid campaigns and landing page performance are all optimised toward the same revenue outcome.
Full audit of your store - technical SEO health, paid account structure, conversion rate by page type, GA4 tracking accuracy and competitive keyword landscape. We identify the highest-impact revenue gaps before recommending anything.
Channel-specific strategy built around your product category, margin structure, average order value and growth objectives. SEO roadmap, paid media plan and CRO priority list agreed before any execution begins.
Technical SEO fixes implemented, campaigns built and launched with full conversion tracking verified, landing pages optimised. Daily monitoring in week one. Optimisation cadence established from month two.
Monthly performance review - rankings, ROAS, revenue from organic and paid, conversion rate by page. Budget reallocated to highest-performing channels. Strategy updated every 90 days based on data.
Book a free 30-minute audit with a Digitly specialist. We'll review your current marketing, identify the highest-impact opportunities and show you exactly what growth looks like for your business.