Marketing Consultancy

The Marketing Strategy Your Business Is Missing — Without the Full-Time CMO Cost.

Most growing businesses have execution capability — they can run ads, produce content and manage social media. What they lack is the strategic layer that determines whether all that execution is pointed at the right objectives, measured correctly and producing compounding value rather than activity without direction. Digitly's marketing consultancy service provides that strategic layer — channel strategy, marketing audit, team coaching or fractional CMO — for businesses that need senior marketing thinking without a permanent senior hire.

35+ years collective marketing expertise Strategy-first — execution follows No long-term commitment required
Strategy150+ businesses advised globally
Strategy$30M+ ad spend guided by Digitly strategy
Strategy18 countries — global consultancy experience
Strategy35+ years collective marketing expertise
StrategyStrategy-first — execution follows
Strategy150+ businesses advised globally
Strategy$30M+ ad spend guided by Digitly strategy
Strategy18 countries — global consultancy experience
Strategy35+ years collective marketing expertise
StrategyStrategy-first — execution follows

150+

Businesses Advised Globally

$30M+

Ad Spend Guided by Digitly Strategy

18

Countries — Global Consultancy Experience

35+

Years Collective Marketing Expertise

Sound Familiar?

The Marketing Strategy Gaps That Are Limiting Your Growth.

"We're spending on multiple marketing channels but can't tell which are actually working."

Marketing without attribution is expensive guesswork. If you can't trace revenue back to the channel, campaign and piece of content that generated it — you're making budget decisions based on instinct rather than data. A marketing audit identifies where your spend is working, where it's being wasted and what a correctly structured marketing stack would look like.

"We've outgrown our marketing but haven't got the headcount or budget for a CMO."

The gap between a junior marketing team and a CMO is expensive to bridge with a permanent hire. A fractional CMO — senior marketing leadership on a part-time basis — gives you the strategic direction, board-level reporting and channel ownership that a full-time CMO provides, at a fraction of the cost.

"Our marketing team is capable but lacks direction — everyone is busy but nothing is moving the needle."

Activity is not the same as progress. A marketing team producing content, running ads and managing social without a clear strategy connecting all of it to measurable commercial outcomes will be busy indefinitely without delivering growth. Strategy defines what the team should be doing — and just as importantly, what it should stop doing.

Our Consultancy Services

Strategic Marketing Advisory Across Every Engagement Type.

Marketing Audit

A comprehensive audit of your entire marketing operation — channels, spend, attribution, team structure, technology stack and competitive positioning — with a prioritised strategic roadmap as output.

  • Channel performance audit — every active marketing channel
  • Attribution and measurement review — what's being tracked and what's missing
  • Competitive landscape analysis — where competitors are investing
  • Budget allocation review — spend vs return per channel
  • Technology stack audit — tools in use vs what's needed
  • Strategic roadmap — 90-day and 12-month priorities
Book a Marketing Audit →

Channel Strategy

A channel-specific strategy for SEO, paid advertising, content marketing or social media — defining objectives, audience, tactics, budget and measurement framework before any execution begins.

  • Channel objective setting — what success looks like
  • Audience and targeting strategy
  • Tactical roadmap — what to do and in what order
  • Budget framework — how to allocate spend across the channel
  • KPI framework — what to measure and how often
Book a Channel Strategy →

Fractional CMO

Senior marketing leadership on a part-time basis — attending board meetings, owning the marketing strategy, managing your team and reporting on commercial marketing outcomes. The CMO your business needs without the full-time hire.

  • Board-level marketing reporting and ownership
  • Team management and coaching
  • Agency and supplier management and performance review
  • Full marketing strategy development and ownership
  • Commercial KPI ownership — pipeline and revenue targets
Explore Fractional CMO →

Marketing Team Coaching

Training and coaching for in-house marketing teams — channel skills, strategy thinking, reporting standards and analytical capability. For businesses that want to build internal capability rather than permanent external dependency.

  • Channel skills training — SEO, PPC, content, social, analytics
  • Strategy workshops — planning, prioritisation, briefing
  • Reporting and measurement training — GA4, Search Console, ad platforms
  • One-to-one coaching — individual team members
Explore Team Coaching →

Marketing Technology Advisory

Assessing, recommending and implementing the right marketing technology stack — CRM, marketing automation, analytics, SEO tools and attribution platforms — for your business size, budget and channel mix.

  • Current stack audit — what you have vs what you need
  • Technology recommendations — best-fit tools for your requirements
  • Implementation oversight — ensuring tools are set up correctly
  • Integration advisory — how tools connect to each other
  • Training — team adoption and usage
Explore MarTech Advisory →
How We Work Differently

Why Businesses Choose Digitly for Marketing Consultancy.

Strategy Before Execution

We define what should be done, why and in what order before any execution begins. Strategy without execution is academic. Execution without strategy is expensive. We ensure the strategy is right first.

Commercial Outcomes Focus

Every consultancy engagement is measured against commercial outcomes — revenue, pipeline, cost of acquisition — not vanity metrics. Strategy that doesn't connect to business performance isn't strategy.

Fractional CMO Capability

When your business needs senior marketing leadership but not a full-time CMO, our fractional CMO service provides board-level marketing ownership at a fraction of the cost.

Integrated With Delivery

Unlike pure consultancies that hand over a strategy document and leave, Digitly can move from strategy into execution — either through our agency services or dedicated resource programme. Strategy and delivery from the same team.

Results

What Businesses Achieve With Digitly Consultancy.

B2B SaaS | Marketing Audit + Channel Strategy

Growing B2B SaaS Company

Challenge: SaaS company spending across Google Ads, content and social media but unable to attribute revenue to specific channels — budget allocation decisions based on instinct rather than data.

Results

Marketing attribution rebuilt — revenue traced to channel and campaign level
Budget reallocated from underperforming channels to highest-ROI activities
90-day strategic roadmap implemented with measurable commercial targets

What Digitly Did

  • Full marketing audit across all active channels
  • GA4 and attribution framework rebuilt from scratch
  • Competitive analysis identifying gaps and opportunities
  • Channel strategy with budget allocation framework
  • Monthly advisory retainer for ongoing strategic direction
eCommerce | Fractional CMO

Scaling eCommerce Brand

Challenge: eCommerce business with a capable marketing team but no senior marketing leadership — team was busy across multiple channels without a cohesive strategy connecting activity to commercial outcomes.

Results

Marketing strategy documented and aligned with commercial targets
Team restructured around channel ownership and accountability
Board-level marketing reporting implemented for the first time

What Digitly Did

  • Fractional CMO engaged on a part-time basis
  • Marketing strategy developed and documented
  • Team coaching on channel execution and reporting
  • KPI framework built connecting marketing to revenue
  • Quarterly strategy reviews with founders

Why Businesses Choose Digitly for Marketing Consultancy.

Strategy-First Approach

We define direction before any execution begins.

Commercial Measurement

Every engagement tied to revenue and pipeline outcomes.

Senior Expertise Only

35+ years collective experience. No juniors on strategy.

Strategy + Delivery

Move from consultancy to execution without changing teams.

AI-Powered Insights

Digit AI analyses performance data for sharper strategic decisions.

No Long-Term Lock-In

Project-based or monthly retainer. No annual contracts.

Getting Started

How Marketing Consultancy Works — From Discovery to Delivery.

01Day 1

Discovery Call

30-minute call to understand your business, marketing challenges and what a consultancy engagement would need to produce. No commitment.

02Week 1–3

Marketing Audit

Comprehensive audit of your channels, spend, attribution, team structure, technology stack and competitive positioning.

03Week 3–4

Strategy Development

Strategic roadmap built from audit findings — channel priorities, budget framework, KPI framework and 90-day action plan.

04Week 4

Roadmap Presentation

Strategy presented to your leadership team with clear recommendations, priorities and timelines for implementation.

05Ongoing

Implementation Oversight

Advisory support during execution — ensuring strategy is implemented correctly, whether by your team, Digitly or a combination.

06Quarterly

Quarterly Review

Strategic review of performance against commercial targets — with strategy refinement and next-quarter priorities.

Marketing Consultancy Across Every Industry.

Ecommerce
Healthcare
Real Estate
SaaS
Manufacturing
Education
Finance & BFSI
Startups

Frequently Asked Questions — Marketing Consultancy

Get Senior Marketing Strategy Behind Your Business — Starting With a Free Discovery Call.

A 30-minute call to understand where your marketing is working, where it isn't and what a consultancy engagement with Digitly would produce for your business.

35+ years collective expertise Strategy before any execution No long-term commitment required Fractional CMO available