Get Your Brand Cited in ChatGPT, Perplexity and Google AI Overviews.
Search has a new layer. Alongside traditional Google rankings, AI platforms now answer millions of queries directly — and only the brands they recognise as authoritative get cited. Generative Engine Optimisation (GEO) is the discipline of making your brand and content the preferred source for AI-generated answers in your industry. Digitly is one of the first agencies globally to offer GEO as a structured, trackable service.
5
AI Platforms Tracked
40%+
Searches Include AI Content
2024
Year We Started GEO Programs
150+
Brands in Our SEO Portfolio
21
Independent Agency Awards
What Is Generative Engine Optimisation — The New Discipline Every Brand Needs to Understand
Generative Engine Optimisation (GEO) is the practice of optimising your website, content and brand presence to be cited, referenced and summarised by AI-powered search engines — including Google AI Overviews, ChatGPT, Perplexity, Bing Copilot and Google Gemini. As these platforms answer increasingly more search queries without sending users to individual websites, the brands that appear in those AI-generated answers capture awareness, authority and purchase intent at a stage that traditional search cannot reach.
GEO is distinct from traditional SEO in its mechanics — but it reinforces the same goal. Traditional SEO gets you ranked in Google's organic results. GEO gets you cited as the authoritative source when an AI platform synthesises an answer for a query in your industry. Both are necessary for complete search visibility in 2025 and beyond.
Why GEO Matters Now — Not in Three Years
The window for first-mover advantage in GEO is open right now. Most businesses — and most marketing agencies — have not yet built a structured approach to AI search visibility. The brands that establish entity authority, build AI-structured content and implement the right schema markup today will be the default sources cited by AI platforms for their industry topics as AI search grows. Waiting until AI search is mainstream means competing against established authority — the same mistake businesses made with organic SEO in 2010.
How GEO Is Different from SEO — And Why You Need Both
Traditional SEO optimises for ranking signals — keyword relevance, backlink authority, technical health, content quality. GEO optimises for citation selection signals — entity recognition, structured content format, topical authority depth and consistent brand authority signals across the web. The good news: many GEO tactics reinforce traditional SEO signals. Building entity authority, creating deep topical content and implementing advanced schema markup improves both traditional organic rankings and AI citation probability simultaneously.
Every GEO Discipline. Every AI Platform. One Strategy.
GEO Audit & AI Visibility Baseline
Before any GEO work begins, we audit your current AI search visibility across all major platforms — identifying which queries in your industry trigger AI responses, which competitors are currently cited and where your brand has zero presence.
- Google AI Overview visibility check — 100 target queries
- ChatGPT brand citation audit
- Perplexity appearance analysis
- Competitor citation mapping
- GEO opportunity identification
GEO Content Structuring
AI platforms favour content that is structured as direct, authoritative answers to specific questions. We restructure your existing content and create new content specifically designed for AI citation selection.
- Direct-answer section creation on all qualifying pages
- Question-based heading architecture
- Summary box implementation
- Concise definition sections for key terms
- Evidence and citation structuring
Entity Authority Building
AI platforms cite sources they recognise as established entities in a subject area. Building entity recognition requires consistent brand signals across the entire web — not just your own website.
- Google Knowledge Graph establishment
- Wikidata entity creation and optimisation
- Wikipedia brand mentions (where qualifying)
- Consistent entity information across all directories and platforms
- Author entity building for key spokespeople
GEO Schema Markup
Advanced structured data signals AI platforms about what your content means and why it should be trusted as an authoritative source.
- SpeakableSpecification — marks content suitable for AI and voice responses
- DefinedTerm schema — for definitional content
- EducationalOccupationalCredential schema
- ClaimReview for factual authority signals
- Advanced FAQPage and HowTo implementation
Topical Authority for GEO
AI platforms favour sources with comprehensive, deep coverage of a subject area over sources with thin or partial coverage. We build topical authority content clusters that establish your domain as the definitive source for your target topics.
- Topical authority gap analysis
- Content cluster architecture design
- Pillar and spoke content creation
- Internal link architecture for topic depth
AI Visibility Tracking & Reporting
GEO is unmeasurable without the right tracking infrastructure. We set up custom monitoring workflows that track your brand's appearance across AI platforms for your target query set — giving you visibility into a channel most businesses cannot yet measure.
- Google AI Overview citation tracking
- ChatGPT query monitoring — 200+ queries
- Perplexity brand mention tracking
- Share of AI voice vs competitors
- Monthly GEO performance dashboard
Why Digitly Is Building GEO Capabilities While Others Are Still Debating Whether It Matters
GEO is a new discipline — and the window for first-mover advantage is open now. We are building GEO infrastructure while most agencies are still discussing whether AI search matters.
We've Been Doing This Since 2024
GEO is not a concept we recently added to our service list. We have been building AEO and GEO processes since 2024 — running client implementations, iterating on tracking methodologies and developing content frameworks specifically for AI citation selection.
Proprietary Tracking Methodology
Most agencies cannot tell you whether your brand appears in ChatGPT or Perplexity responses for a given query. We have built custom tracking workflows that monitor AI platform outputs at scale — giving our clients visibility into a channel most businesses are blind to.
GEO + SEO — Integrated, Not Siloed
GEO tactics and SEO tactics reinforce each other. Entity authority improves both AI citations and Knowledge Panel appearance. Deep topical content improves both AI citation probability and organic rankings. We integrate both strategies into a single delivery — not two separate engagements.
First-Mover Advantage for Clients
Every month that passes without a GEO strategy, a competitor in your industry is establishing AI search authority. We move quickly — GEO audits completed in week 1, first content restructuring in week 2, entity building initiated immediately. Speed matters in a first-mover landscape.
GEO That Delivered Real AI Search Visibility
CIR-Q Tech
Challenge: Zero AI search visibility — brand absent from Google AI Overviews, ChatGPT and Perplexity responses for target B2B technology queries.
What Digitly Did
- GEO audit — AI visibility baseline established across 5 platforms
- Entity establishment — Knowledge Panel created via structured data and Wikidata
- GEO content restructuring — direct-answer format on all service pages
- Advanced schema implementation — FAQPage, SpeakableSpecification, DefinedTerm
- AI visibility tracking — ChatGPT and Perplexity citation monitoring activated
- Topical authority — 8 long-form expert guides published for AI citation eligibility
Results
Why Digitly for Generative Engine Optimisation
GEO-Native Capabilities
Built for generative engine optimisation from the ground up — not traditional SEO retrofitted for a new channel.
Custom AI Visibility Tracking
Proprietary monitoring across Google AI Overviews, ChatGPT, Perplexity, Bing Copilot and Gemini.
Entity Authority Specialists
Knowledge Graph establishment, Wikidata optimisation and structured entity signals that drive AI citation.
GEO + SEO Integration
GEO and organic SEO reinforce each other. We optimise for both from a single integrated strategy.
Transparent GEO Reporting
Monthly reports showing AI Overview citations, LLM mentions and share of AI voice vs competitors.
First-Mover Positioning
We move fast on GEO — audit in week 1, content restructuring in week 2, entity building from day one.
How Digitly Delivers GEO Results — Step by Step
GEO Audit & Baseline
Week 1Full AI visibility audit across Google AI Overviews, ChatGPT, Perplexity, Bing Copilot and Gemini. Competitor citation mapping completed. GEO opportunity score established.
Entity Establishment
Week 2–4Knowledge Graph optimisation initiated. Wikidata entity creation. Structured data for entity recognition implemented. Brand signals consolidated across all platforms.
Content Restructuring
Week 3–6Existing content restructured for direct-answer format. Question-based heading architecture implemented. Summary sections and definition boxes added. New AI-answerable content created.
Schema Implementation
Week 4–6Advanced schema markup deployed — SpeakableSpecification, DefinedTerm, FAQPage, HowTo, ClaimReview. AI citation eligibility signals maximised across all qualifying pages.
Tracking Setup
Week 3AI visibility tracking configured across all 5 platforms. ChatGPT query monitoring for 200+ target queries. Share of AI voice dashboard created. Baseline measurements established.
Ongoing Monitoring & Optimisation
OngoingMonthly GEO performance reports. Content updated based on citation performance. New AI-answerable queries identified and targeted. Entity authority continuously strengthened.
GEO Across Every Industry.
B2B SaaS
AI visibility for SaaS platforms — product feature queries, comparison searches, category definitions.
CIR-Q Tech, BotGauge, Datamatics
Finance & BFSI
YMYL AI citation authority — financial product queries, regulatory questions, advisory searches.
Kotak Securities, Ratnaafin
Legal
Legal expertise AI citation — practice area queries, regulatory questions, legal process answers.
Avibha Legal
Healthcare
Medical information AI visibility — treatment queries, provider searches, health condition answers.
BioZed, Biotric Pharma, CancerLiv
Technology
Tech authority establishment — product category queries, comparison searches, technical how-to answers.
CIR-Q Tech, Datamatics
Consulting
Thought leadership AI visibility — methodology queries, industry analysis, expert opinion citation.
3W Enviro Solutions
Professional Services
Service expertise AI citation — process queries, industry-specific how-to answers, provider comparisons.
Tanvi Engineering, AM Sofa Works
eCommerce
Product and category AI visibility — buying guide queries, product comparison answers, review citations.
Captain's Farm, RIAGO
Frequently Asked Questions — Generative Engine Optimisation
Find Out If Your Brand Appears in AI Search Results. Get a Free GEO Audit.
Book a free 30-minute GEO audit. We'll check your brand across Google AI Overviews, ChatGPT, Perplexity, Bing Copilot and Gemini for your target queries — and show you exactly where your competitors are being cited and you aren't.
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Industry We Serve
Technology & SaaS