Shopify is the world's leading eCommerce platform — but a Shopify store built without eCommerce SEO expertise, Core Web Vitals optimisation and conversion architecture will underperform regardless of how good it looks. As a certified Shopify Partner, Digitly builds Shopify stores with performance engineered in — fast, SEO-structured, conversion-optimised and ready to scale from day one.
Shopify
Partner — Certified
150+
eCommerce Brands Under Management
$30M+
Ad Spend Behind Digitly-Built Stores
21
Independent Agency Awards
95%+
Client Retention Rate
Shopify is the right platform for most eCommerce businesses — it provides exceptional out-of-the-box performance, a vast app ecosystem, built-in payment processing and a hosting infrastructure that handles traffic spikes without configuration. For businesses selling physical or digital products, Shopify is our first recommendation in most cases.
Shopify is less suited to businesses requiring complex custom functionality not available through apps, multi-vendor marketplace architectures or businesses where the URL structure Shopify enforces conflicts with an existing SEO strategy. We assess platform fit honestly in every discovery call — and recommend WooCommerce or a custom build when Shopify isn't the right answer.
Shopify (Basic, Shopify, Advanced)
Appropriate for most growing eCommerce businesses — up to approximately £10M in annual revenue. Full store functionality, app ecosystem access and standard checkout.
Shopify Plus
Shopify's enterprise tier — offering higher API limits, custom checkout scripting via Shopify Functions, dedicated account management, B2B wholesale functionality and advanced automation through Shopify Flow. We build on both — and advise on when the Plus upgrade is genuinely necessary versus a sales pitch.
Complete Shopify store builds from discovery to launch — theme selection or custom theme development, product catalogue setup, payment gateway configuration, shipping rules, app installation and eCommerce SEO architecture.
Modifying or extending an existing Shopify theme — custom sections, feature additions and design updates that don't require a full rebuild.
Moving an existing store from WooCommerce, Magento, BigCommerce or a custom platform to Shopify — with SEO migration planning to protect existing rankings throughout the process.
Shopify-specific technical SEO — canonical tag management, collection and product page optimisation, faceted navigation management, sitemap configuration and app performance impact.
Shopify stores frequently accumulate speed issues from app bloat, unoptimised themes and image loading problems. We audit and fix every speed issue — targeting Core Web Vitals compliance without a full rebuild.
Connecting your Shopify store to your marketing stack — email marketing, CRM, loyalty programme, review platform, subscription billing and analytics.
240% revenue growth in 12 months
3.8% conversion rate achieved
0.9s LCP — Core Web Vitals passed
185% organic traffic growth
Our Shopify development expertise is verified by the platform itself — not self-declared. Partner status gives us access to development tools, pre-launch stores and dedicated Shopify support that non-partners don't have.
Because Digitly is an SEO agency first, every Shopify store we build has eCommerce SEO architecture built into the structure — collection page targeting, product page optimisation, canonical URL management and schema markup.
We measure Shopify store success by conversion rate and revenue — not by how it looks in a browser. Every design and UX decision is evaluated against its contribution to purchase completion.
Because we manage Google Shopping, Meta Ads and paid campaigns alongside Shopify development, every store we build is optimised for the traffic sources that will drive it — and any performance issue is identified and fixed immediately.
Platform-verified expertise with access to partner tools and dedicated support.
Canonical URL management, collection targeting and product page optimisation built-in.
Every Shopify store meets LCP, CLS and INP targets before going live.
Cart, checkout and product pages designed for maximum purchase completion.
Full eCommerce event tracking configured — add to cart, checkout, purchase.
30-day monitoring as standard. Ongoing optimisation retainers available.
Business goals, product catalogue review, platform recommendation (Shopify vs alternatives), plan recommendation and competitive audit.
Collection structure, URL architecture, navigation design, SEO keyword mapping and conversion goal definition — approved before design begins.
High-fidelity designs for homepage, collection pages, product pages and key landing pages — desktop and mobile. Brand-aligned and conversion-optimised.
Theme development (custom or customised), product catalogue upload, payment gateway, shipping rules, app installation and eCommerce SEO implementation.
Cross-browser and cross-device testing. Core Web Vitals verified. Checkout flow tested. SEO checklist completed. GA4 eCommerce tracking verified.
Store launched. Google Search Console and Merchant Center submitted. 30-day post-launch monitoring — rankings, speed and conversion tracked.
Clothing, footwear, accessories and luxury brands on Shopify and Shopify Plus.
Supplements, skincare, fitness equipment and wellness brands.
Specialty food, beverages, subscription boxes and D2C food brands.
Fine jewellery, watches and luxury goods with high-value purchase journeys.
Furniture, home décor, kitchenware and lifestyle brands.
Children's clothing, toys, nursery and family product brands.
Tech accessories, gadgets and consumer electronics brands.
Wholesale, trade and B2B product businesses on Shopify Plus.
Book a free 30-minute Shopify audit. We'll assess your current store's speed, eCommerce SEO architecture, conversion rate and Core Web Vitals — and show you exactly what a rebuilt or optimised store would deliver.
Industry We Serve
eCommerce & D2C