Case Study · eCommerce · Agriculture
From Zero Visibility to A2 Dairy Category Leader.
How Captain's Farm earned 329K Google impressions, 156 keyword rankings and a spot in AI search results across ChatGPT, Gemini and Google AI Overviews.
329K
Google Impressions
156
Organic Keywords Ranked
3x
Organic Lead Growth
4.07K
Organic Clicks
#2
Ranking "Gir Cow Milk Price"
17
AI Visibility Score
329K impressions. 156 keyword rankings. 3x organic lead growth. All delivered in 12 months — starting from near-zero search visibility in a highly competitive A2 dairy category.
About Captain's Farm
Captain's Farm is an Indian A2 dairy brand producing and delivering premium A2 cow milk, ghee and dairy products directly to consumers. Operating in a high-trust, high-intent category — where buyers research extensively before purchasing — their business depends on organic visibility for product and wellness keywords.
When Captain's Farm engaged Digitly, their website had negligible search presence and was competing against established dairy brands with years of SEO head starts.
The Challenge
Zero Organic Footprint
Captain's Farm had genuine product demand but almost no search visibility. Keyword rankings were effectively non-existent — the site was not appearing for any meaningful A2 dairy, gir cow or ghee queries that buyers were actively searching for.
Technical SEO Blockers
The website had crawlability issues, unoptimised product and category pages, missing structured data and slow mobile load speeds — all of which prevented Google from indexing and ranking their content correctly. A technical rebuild was required before any keyword work could compound.
High-Competition Category
A2 dairy is a high-trust purchase. Buyers research before buying — but established competitors had years of domain authority and content depth. Captain's Farm needed a strategy that could compete immediately without waiting years for results in a crowded wellness and dairy market.
Our Approach
Digitly built Captain's Farm's organic presence from the ground up — with a 4-part programme covering technical foundations, content, authority building and AI visibility.
Technical SEO Rebuild
Complete audit and rebuild of the site's crawl architecture. Core Web Vitals fixed. Schema markup implemented across product pages, FAQs and organisation. Mobile performance optimised to reduce bounce on the site's primary device type. The technical foundation was rebuilt before any content or authority programme began — because content built on a broken technical base produces compounding results that never fully materialise.
Product and Category Content
Keyword strategy built around high-volume, high-intent A2 dairy queries. Content written for product pages — A2 milk, gir cow ghee, dairy subscription — and informational pages targeting wellness and nutrition queries. This is the category where buyers begin their research before making a high-trust food purchase decision. Capturing this informational intent first built the topical authority that drove commercial and transactional rankings.
Link Building and Digital PR
Editorial backlink acquisition from health, wellness and food publications. Niche-relevant placements that built domain authority in the A2 dairy vertical and signalled topical relevance to Google. Every link placement was chosen for category relevance — not just domain authority score.
AI Search Optimisation
As Google AI Overviews, ChatGPT and Google AI Mode became part of how buyers discover products, Digitly built AI visibility into the programme. Content was structured for LLM extraction — direct answer formats, clear factual claims, FAQ schema and entity signals that make AI systems cite Captain's Farm pages when answering A2 dairy and nutrition queries.
The Results
12 Months · Organic Search · India
Core SEO Results
| Google Impressions | 329K |
| Organic Clicks | 4,070 |
| Organic Keywords Ranking | 156 |
| Organic Lead Growth | 3x |
| Revenue Growth from Organic | 70% |
AI Search Results
| AI Visibility Score | 17 |
| Total AI Mentions | 11 |
| Total Cited Pages | 16 |
| AI Overview SERP Share | 4.7% |
Where Captain's Farm Ranks Today
156 organic keywords — across product, informational, commercial and transactional intent.
| Keyword | Pos. | Volume | Intent |
|---|---|---|---|
| captain farm | #1 | 210 | Nav |
| gir cow milk price | #2 | 1,300 | Trans |
| a2 cow | #4 | 2,900 | Info |
| is it good to drink milk | AI★ | 1,900 | Info |
| applying ghee on face | — | 1,300 | Info |
"a2 cow" (2,900 monthly searches) is one of the highest-volume A2 dairy keywords in India. Captain's Farm now ranks in the top 5. "is it good to drink milk" triggers a Google AI Overview in which Captain's Farm content is cited.
AI Search Performance
Visible Where Buyers Now Search.
Search is no longer just Google's 10 blue links. Buyers increasingly get answers from Google AI Overviews, ChatGPT, Google AI Mode and Gemini. Digitly tracks Captain's Farm's presence across all four — and optimises content to earn inclusion. Today Captain's Farm pages are cited 16 times across AI search platforms.
| Platform | Mentions | Cited Pages |
|---|---|---|
| ChatGPT | 2 | 2 |
| Google AI Overview | 7 | 13 |
| Google AI Mode | 2 | 3 |
| Gemini | 0 | 2 |
| Total | 11 | 16 |
Google AI Overview delivers the highest citation volume — 13 cited pages from 7 mentions. This means Captain's Farm content is consistently being surfaced to buyers asking health and dairy questions directly in Google search.
A Keyword Portfolio Built for Full-Funnel Visibility.
Captain's Farm doesn't just rank for branded queries. Digitly built a 156-keyword portfolio spanning every stage of the buyer journey — from awareness to purchase intent.
| Intent | Share | Keywords |
|---|---|---|
| Informational | 59.7% | 138 |
| Commercial | 24.2% | 56 |
| Transactional | 13.9% | 32 |
| Navigational | 2.2% | 5 |
Strong informational presence (138 keywords) captures buyers in the research phase — the critical touchpoint for high-trust A2 dairy purchases. 32 transactional keywords drive direct purchase intent traffic. The balance mirrors the A2 dairy buyer journey — research first, purchase second — and the keyword portfolio was built to intercept both.
Before and After Digitly
Why This Programme Delivered Category Leadership in 12 Months.
The result came from getting the foundations right before doing anything else. A2 dairy is a competitive, high-trust category — content and backlinks built on a broken technical base produce rankings that never fully compound. The technical rebuild in Phase 1 meant that every piece of content produced in Phase 2 was immediately indexable, correctly structured and eligible to rank. The programme didn't produce results despite the sequencing — it produced results because of it.
The AI visibility result was the strategic advantage that separated this programme from standard SEO management. A 4.7% Google AI Overview SERP share and 16 cited pages across four AI platforms means Captain's Farm is not just visible in traditional search — it is being surfaced in the AI-generated answers that health-conscious buyers increasingly rely on when researching A2 dairy products. For a high-trust category where the research phase precedes the purchase decision, being cited by AI systems at the research stage is a direct commercial advantage.
What Happened Next.
Captain's Farm continues to work with Digitly on ongoing SEO and content. The keyword portfolio is expanding beyond core A2 dairy terms into adjacent wellness, nutrition and farm-to-home delivery queries. AI search visibility — already active across 4 platforms — is a growing focus as Google AI Overviews and ChatGPT become primary discovery channels for health-conscious buyers researching dairy and nutrition products.
We always believed in our product — we just couldn't get it in front of the right people. Digitly changed that completely. Our organic enquiries have grown consistently and today we rank alongside brands that have been online for years longer than us.
"A2 dairy is one of India's most competitive wellness categories. Captain's Farm went from zero visibility to category leader in 12 months — starting with the technical foundations, not the content."
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