Rank in Google AI Overviews, ChatGPT and Perplexity — Before Your Competitors Even Know It Matters.
Search is no longer just Google's blue links. AI-generated answers now appear at the top of Google for millions of queries daily. ChatGPT, Perplexity and Bing Copilot are where a rapidly growing segment of your buyers research their options before making a decision. If your business isn't visible in AI-generated results, you're invisible to this audience entirely. Digitly's AI SEO and AEO service optimises your content to appear in AI-generated answers — in Google, in ChatGPT and in Perplexity — before your competitors establish their presence.
40%+
Google Searches Trigger AI Overviews
150+
Brands Optimised for AI Search
2024
Year We Started Tracking AI Visibility
21
Independent Agency Awards
$30M+
Total Marketing Spend Managed
What Is AI SEO — And Why Traditional SEO Is No Longer Enough
AI SEO is the practice of optimising your website and content to appear in AI-generated search results — including Google AI Overviews (formerly Search Generative Experience), ChatGPT web browsing results, Perplexity answers and Bing Copilot responses. As AI-generated answers increasingly appear above traditional organic results, the content that gets cited in those answers captures significantly more visibility than content that merely ranks in position 5.
Answer Engine Optimisation (AEO) is the discipline of structuring content specifically to be selected as the answer to a query by an AI system. Where traditional SEO targets keyword rankings, AEO targets citation selection — being the source an AI platform chooses to quote, reference or summarise when answering a user's question.
How Google AI Overviews Work — And Who Gets Featured
Google AI Overviews synthesise information from multiple sources to generate a direct answer at the top of search results. The sources selected for citation are determined by several signals: E-E-A-T authority, structured content formatting, schema markup, topical depth and entity establishment. Content that is structured as direct, authoritative answers to specific questions — with clear headings, concise answers and supporting evidence — has a significantly higher probability of being cited in AI Overviews.
ChatGPT and Perplexity — The New Research Layer
A growing segment of B2B buyers — particularly in technology, finance and professional services — now use ChatGPT or Perplexity as their primary research tool before engaging with a vendor. If your brand is not cited by these platforms when a buyer asks "what are the best marketing agencies for SaaS companies," you do not exist in their consideration set. Establishing brand presence in LLM responses requires a different approach from traditional SEO — entity optimisation, structured data, authoritative content and consistent brand signal across the web.
Complete AI Search Visibility. Every Platform. Every Signal.
Google AI Overview Optimisation
We optimise your content specifically for AI Overview citation selection — structuring pages with direct-answer formatting, question-based headings, concise summary sections and the supporting schema markup that signals AI Overview eligibility.
- Content restructure for direct-answer format
- Question-based heading architecture
- Featured Snippet and AI Overview targeting
- Schema markup for AI citation eligibility
- AI Overview tracking — which queries trigger overviews, which cite your content
Answer Engine Optimisation (AEO)
AEO is the systematic practice of making your content the preferred source for AI platforms answering questions in your subject area. Every qualifying page is structured to be the clearest, most authoritative answer to its target question.
- AEO content audit — identify answerable queries
- Direct answer section creation
- FAQ schema on all qualifying pages
- HowTo and Definition schema implementation
- Passage indexing optimisation
ChatGPT & Perplexity Visibility
Being cited by ChatGPT and Perplexity requires establishing your brand and content as authoritative sources in their training data and web browsing indexes. We build the entity authority and content depth that drives LLM citation.
- Entity establishment — Knowledge Graph, Wikidata, consistent brand signals
- Authoritative long-form content on target topics
- Citation tracking — monitor ChatGPT and Perplexity responses for brand mentions
- Competitor citation analysis — who gets cited, why, how to displace them
Entity SEO & Knowledge Graph
Google's Knowledge Graph represents entities — businesses, people, places, concepts — and the relationships between them. Establishing your brand as a recognised entity improves AI Overview citation probability, branded search appearance and E-E-A-T signals.
- Google Knowledge Panel establishment
- Wikidata and Wikipedia entity optimisation
- Structured data for entity recognition
- Brand entity consistency across the web
- Person entity optimisation (for founders and executives)
AI Search Tracking & Reporting
You cannot optimise for AI search visibility without measuring it. We set up comprehensive AI search tracking — monitoring your appearance in Google AI Overviews, ChatGPT responses and Perplexity answers for your target queries.
- Google AI Overview impression tracking
- ChatGPT brand citation monitoring
- Perplexity answer appearance tracking
- Share of AI voice reporting vs competitors
- Weekly AI visibility dashboard
Structured Data for AI
Schema markup is increasingly the language that AI platforms use to understand and cite content. We implement the advanced structured data types that improve AI citation eligibility across all platforms.
- Entity and attribute schema
- SpeakableSpecification for voice and AI
- ClaimReview for credibility signals
- DefinedTerm and Educational schemas
- Advanced FAQPage and HowTo markup
AI-Ready Content Strategy
Content built for AI search requires a different structure from traditional blog content. We develop an AI-ready content strategy that creates pages specifically designed to be cited by AI platforms for your most valuable query categories.
- AI-answerable query identification
- Direct-answer content creation
- Topical authority depth mapping
- Content cluster architecture for AI authority
Why Digitly Is Ahead on AI SEO — While Most Agencies Are Still Catching Up
AI search is a new discipline — and most agencies are applying yesterday's SEO playbook to tomorrow's search landscape. Digitly has built AI-specific processes from the ground up.
Tracking What Others Can't Measure
Most agencies cannot tell you whether your brand appears in ChatGPT or Perplexity responses. We have built custom tracking workflows that monitor AI platform citations for your target queries — giving you visibility into a channel most businesses are blind to.
AEO Since 2024 — Not Since Yesterday
We started building AEO capabilities in 2024 — before most agencies acknowledged that AI search was a distinct discipline. Our client implementations have been running and iterating since then. We are not adapting traditional SEO frameworks to AI search — we have built AI-specific processes from the ground up.
Entity Authority — The Long Game
AI platforms cite sources they recognise as authoritative entities in a subject area. Building that entity authority takes time — consistent content depth, structured data, Knowledge Graph establishment, third-party citations. We start the entity authority process from day one of every AI SEO engagement.
Integrated With Traditional SEO
AI search visibility and traditional organic rankings reinforce each other. Content that ranks in AI Overviews typically also ranks well in organic results. We optimise for both simultaneously — not as separate strategies.
AI SEO That Delivered Real AI Search Visibility
CIR-Q Tech
Challenge: No AI search visibility — brand absent from Google AI Overviews and ChatGPT responses for target B2B technology queries.
What Digitly Did
- Entity establishment — CIR-Q Tech Knowledge Panel created via structured data and Wikidata
- AEO content rebuild — 12 service pages restructured for direct-answer format
- FAQ schema implemented across all qualifying pages
- ChatGPT citation tracking set up — ongoing brand mention monitoring
- Topical authority depth — 8 long-form expert guides published for AI citation eligibility
Results
Why Digitly for AI SEO & AEO
AI-Native SEO Capabilities
Built for AI search from the ground up — not traditional SEO retrofitted for a new channel.
Custom AI Search Tracking
Proprietary monitoring across Google AI Overviews, ChatGPT and Perplexity — visibility most agencies can't measure.
Entity Authority Specialists
Knowledge Graph establishment, Wikidata optimisation and structured entity signals that drive AI citation.
Integrated With Traditional SEO
AI SEO and organic SEO reinforce each other. We optimise for both from a single strategy.
Transparent AI Visibility Reporting
Monthly reports showing AI Overview citations, LLM mentions and share of AI voice vs competitors.
AEO Content Expertise
Content structured for citation selection — direct answers, clear authority signals and schema-rich formatting.
How Digitly Builds AI Search Visibility — Step by Step
AI Visibility Audit
Week 1–2Full audit of your current AI search presence. Google AI Overview appearance checked for target queries. ChatGPT and Perplexity citation baseline established. Competitor AI visibility mapped.
Entity Establishment
Week 2–4Knowledge Graph optimisation. Wikidata and structured data implementation. Brand entity signals consolidated across the web for AI platform recognition.
AEO Content Restructure
Week 3–8Existing content restructured for direct-answer format. Question-based heading architecture implemented. New AI-answerable content created for target query categories.
Schema Implementation
Week 4–6Advanced schema markup deployed — FAQPage, HowTo, SpeakableSpecification, DefinedTerm and entity schemas. AI citation eligibility signals maximised.
Tracking Setup
Week 4–5AI search tracking configured. Google AI Overview impression monitoring. ChatGPT and Perplexity citation tracking. Share of AI voice dashboard created.
Ongoing Monitoring & Optimisation
OngoingWeekly AI visibility reports. Content updated based on citation performance. New AI-answerable queries identified and targeted. Entity authority continuously strengthened.
AI SEO Across Every Industry.
B2B SaaS
AI visibility for SaaS platforms — product feature queries, comparison searches, category definitions.
CIR-Q Tech, BotGauge, Datamatics
Finance & BFSI
YMYL AI citation authority — financial product queries, regulatory questions, advisory searches.
Kotak Securities, Ratnaafin
Healthcare
Medical information AI visibility — treatment queries, provider searches, health condition answers.
BioZed, Biotric Pharma, CancerLiv
Legal
Legal expertise AI citation — practice area queries, regulatory questions, legal process answers.
Avibha Legal
Technology
Tech authority establishment — product category queries, comparison searches, technical how-to answers.
CIR-Q Tech, Datamatics
Consulting
Thought leadership AI visibility — methodology queries, industry analysis, expert opinion citation.
3W Enviro Solutions
eCommerce
Product and category AI visibility — buying guide queries, product comparison answers, review citations.
Captain's Farm, RIAGO
Professional Services
Service expertise AI citation — process queries, industry-specific how-to answers, provider comparisons.
Tanvi Engineering, AM Sofa Works
Frequently Asked Questions — AI SEO & AEO
Find Out If Your Brand Appears in AI Search Results. Free.
Book a free 30-minute AI visibility audit. We'll check your brand across Google AI Overviews, ChatGPT and Perplexity for your target queries — and show you exactly where your competitors are being cited and you aren't.
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