Paid Advertising That Turns Ad Spend Into Predictable Revenue — Not Just Traffic.
Most PPC campaigns waste 40–60% of their budget on the wrong audiences, the wrong keywords and landing pages that don't convert. Digitly is a Google Partner PPC agency managing over $30M in ad spend — across Google, Meta, LinkedIn, Microsoft, Amazon and Performance Max. We build paid advertising systems where every pound and dollar of spend is accountable to a revenue outcome — not just a click or an impression report.
Trusted by 150+ Brands Across 18 Countries
$30M+
Ad Spend Managed Globally
150+
Brands Across Paid Advertising Channels
18
Countries With Active PPC Clients
21
Independent Agency Awards
The Paid Advertising Problems That Are Burning Your Budget Right Now.
"We're spending on ads but the leads aren't converting into revenue."
Clicks and form fills are not the same as revenue. A PPC campaign measured only on cost-per-lead optimises for volume — not quality. The leads that don't close are a targeting problem, an audience problem or a landing page message-match problem. We trace every conversion back to the ad, the audience and the keyword — and cut what doesn't close.
"Our agency sends reports but we can't tell if the ads are actually working."
Impression share, CTR and Quality Score are not business metrics. A PPC report that doesn't connect ad spend to pipeline and revenue is a vanity document. Every Digitly client has GA4 conversion tracking configured from day one — so every report answers the only question that matters: what did we get back for what we spent?
"We've increased budget but performance doesn't scale with it."
Ad spend doesn't scale linearly — increasing budget without expanding audience targeting, adjusting bidding strategy and updating creative produces diminishing returns. Scaling paid advertising requires a systematic approach to campaign architecture, audience expansion and creative refresh. We build the systems that scale — not just the budgets.
Every Major Ad Platform. One Integrated Strategy.
Google Ads
Search, Display, Shopping and YouTube — managed by a certified Google Partner with full funnel campaign architecture and conversion tracking from day one.
Meta Ads
Facebook and Instagram campaigns across the full funnel — prospecting, retargeting and retention — with creative testing built into every campaign structure.
LinkedIn Ads
B2B paid campaigns targeting by job title, company size, seniority and industry — the highest-intent B2B advertising channel for enterprise and professional audiences.
Microsoft / Bing Ads
The overlooked platform with lower CPCs and an older, more affluent demographic — particularly valuable for B2B and financial services advertisers.
Amazon PPC
Sponsored Products, Sponsored Brands and Sponsored Display — for brands selling on Amazon who need to compete for placement at the point of purchase.
Performance Max
Google's AI-driven campaign type across all channels — Search, Display, YouTube, Gmail, Maps and Shopping — managed with the asset strategy and audience signals it needs to perform.
Paid Advertising Built on Three Pillars — Measured on Revenue Return.
Paid advertising that produces consistent, scalable revenue has three components working together. Targeting precision — reaching the right audience at the right stage of the buying journey, on the right platform, with the right message — determines whether you're buying clicks from buyers or clicks from browsers. Conversion architecture — the landing page, the offer, the CTA, the form — determines what percentage of those clicks become pipeline. Attribution and measurement — connecting every conversion back to the campaign, ad group, ad and keyword that generated it — determines whether your budget decisions are based on data or guesswork.
Digitly manages all three as a single integrated system. Because we run SEO, landing page development and conversion rate optimisation alongside paid media — every campaign we manage has the technical foundation, the landing page performance and the attribution framework that most PPC-only agencies rely on the client to provide.
Targeting
- Audience strategy
- Keyword intent mapping
- Bid management
- Platform selection
- Negative keyword management
Conversion
- Landing page design
- Message match
- CRO testing
- Offer strategy
- Form optimisation
Measurement
- GA4 configuration
- Conversion tracking
- Revenue attribution
- Cross-channel reporting
- Budget optimisation
The Capabilities That Separate Profitable Campaigns From Budget-Burning Ones.
Full-Funnel Campaign Architecture
Awareness, consideration and conversion campaigns structured as a coordinated system — not isolated campaigns fighting each other for the same audience.
Audience Segmentation & Lookalikes
First-party data activation, customer match lists, lookalike audiences and in-market segment targeting — reaching buyers, not just demographics.
Creative Testing & Optimisation
Systematic A/B testing of ad creative — headlines, descriptions, images, videos and CTAs — to continuously improve CTR and conversion rate.
Conversion Tracking & GA4 Setup
Every conversion event tracked from click to close — GA4 configured, Google Tag Manager implemented and all CTA events firing before a campaign goes live.
Landing Page CRO
Conversion rate optimisation on the pages your ads send traffic to — because the campaign is only as good as the page it lands on.
Smart Bidding & tROAS Management
Target ROAS and Target CPA bidding strategies configured with the conversion data quality they need to perform — not switched on before the algorithm has enough signal.
Cross-Platform Attribution
Understanding which channels, campaigns and touchpoints are contributing to revenue — across Google, Meta, LinkedIn and Microsoft — so budget allocation decisions are based on actual contribution.
Remarketing & Retention Campaigns
Segmented remarketing to website visitors, cart abandoners and past customers — the highest-ROI campaigns in most paid media accounts.
Why Digitly's Paid Campaigns Produce Revenue — Not Just Metrics.
Google Partner — Certified, Not Self-Declared
Google Partner status is awarded to agencies that meet Google's standards for campaign performance, ad spend volume and certified team expertise — not purchased or self-applied. Every Digitly paid campaign is managed to the standards Google certifies us to maintain.
Conversion Tracking Before Spend Begins
We will not launch a paid campaign without verified conversion tracking in place. An untracked campaign makes budget decisions based on guesswork — every Digitly campaign launches with GA4 configured, all conversion events firing and attribution verified before the first pound or dollar is spent.
Landing Pages Managed Alongside Campaigns
The majority of PPC performance problems are landing page problems — not campaign problems. Because Digitly builds and optimises landing pages as a core capability, we fix conversion issues at source rather than working around them with bid adjustments.
Integrated With SEO and Organic Strategy
We share performance data across paid and organic — using paid search to validate commercial keywords before committing SEO resource to them, and using organic rankings to reduce the paid CPC on terms where we rank on both channels.
Paid Advertising Results That Moved Businesses Forward.
A One Decore
Challenge: Paid advertising was generating volume without quality — leads from outside serviceable locations, low intent inquiries, and no structured qualification filter within a controlled AUD $1,500–$2,000 monthly budget.
Results
What Digitly Did
- Geo-precision targeting — campaigns restricted to serviceable Sydney zones
- Product value segmentation — separate campaigns for low, mid and premium ticket
- Dedicated landing funnel — conversion-focused page for paid traffic
- WhatsApp lead engine — reduced inquiry friction for premium buyers
- Creative performance optimisation — static creatives scaled as top performer
Datamatics
Challenge: High CPCs on branded and category keywords, unqualified leads coming through paid search and no attribution between ad spend and closed revenue.
Results
What Digitly Did
- Full GA4 and conversion tracking rebuild — click to demo to close
- Campaign restructure — single keyword ad groups, tighter audience targeting
- Negative keyword audit — removed irrelevant traffic
- LinkedIn Ads — job title and company size targeting for enterprise ICP
- Landing page redesign — message match per ad group
- Smart bidding — Target CPA configured after 60-day data build
Ratnaafin
Challenge: Google Ads account with high cost-per-click, broad match keywords generating unqualified traffic and no conversion tracking beyond form fill volume.
Results
What Digitly Did
- Account audit — identified wasted spend across all campaigns
- Keyword restructure — exact and phrase match, intent-segmented ad groups
- Conversion tracking — GA4 with qualified lead and revenue events
- Landing page builds — per campaign type, message-matched
- Ad copy testing — RSA headline and description variants
- Budget reallocation — from broad to high-intent campaigns
Why 150+ Brands Choose Digitly for Paid Advertising.
Google Partner Certified
Verified campaign management expertise — not self-declared.
$30M+ Managed Ad Spend
Scale and pattern recognition that improves every campaign we run.
Conversion Tracking Before Launch — Always
No untracked spend. Ever.
Landing Pages Built and Optimised In-House
The full system — not just the campaign.
Transparent Revenue Reporting
Spend, leads, pipeline and revenue — one clear monthly report.
Integrated With SEO
Paid and organic data shared — better outcomes from both.
How Digitly Launches and Manages Paid Campaigns — Step by Step.
Discovery & Campaign Audit
A full audit of your existing campaigns — wasted spend identified, conversion tracking gaps flagged and quick wins prioritised — delivered before you commit to anything.
Strategy & Campaign Architecture
Platform selection, campaign structure, keyword strategy, audience mapping, budget allocation and landing page requirements — agreed before any campaign is built.
Tracking Setup
GA4 configuration, Google Tag Manager implementation, conversion event setup and attribution verification. No campaign launches without this complete.
Campaign Build & Landing Pages
Campaigns built to agreed architecture. Landing pages designed and built or optimised. Ad creative written and reviewed. Everything tested before launch.
Launch & Optimisation
Campaigns live with daily monitoring in week one. Bid adjustments, negative keyword additions and audience refinements actioned within the first two weeks.
Scaling & Monthly Reporting
Performance data used to expand what's working, cut what isn't and scale budget into proven campaigns. Monthly report covers spend, leads, pipeline and revenue.
Paid Advertising Across Every Industry and Market.
Frequently Asked Questions — Paid Advertising
Find Out Exactly Where Your Ad Spend Is Being Wasted — And What It Should Be Doing. Free Consultation.
Book a free consultation with a Digitly PPC specialist. We'll review your existing campaigns across every active platform, identify wasted spend, flag conversion tracking gaps and show you exactly what a restructured account would deliver.