Sell More on Amazon. Lower Your ACoS. Grow Your Organic Rank.
Amazon PPC is not just an advertising channel — it is the primary lever for organic sales rank improvement. Every Sponsored Products campaign that drives a sale tells Amazon's A9 algorithm that your product deserves a higher organic position. Done correctly, Amazon PPC and organic rank reinforce each other in a compounding loop. Digitly's Amazon PPC management drives immediate sponsored sales, lowers ACoS through systematic optimisation and builds organic rank that generates sales without ad spend.
$30M+
Total Ad Spend Managed
40%+
Average ACoS Reduction (90 Days)
150+
Brands Under Management
21
Independent Agency Awards
If Your Amazon Ads Aren't Building Organic Rank, They're Just an Expense.
"Our ACoS is too high and we can't figure out why."
High ACoS is almost always caused by one of three things: broad match keywords driving irrelevant traffic, under-bid high-converting keywords losing to competitors, or listing content that doesn't convert the traffic the ads deliver. We identify the root cause in the free audit — and it's usually visible within the first 10 minutes of reviewing a Search Term Report.
"We launch ads but organic rank doesn't improve."
Amazon PPC and organic rank are directly connected — but only when campaigns are structured to drive sales velocity on your primary organic keywords. If your campaigns are targeting broad or competitor keywords, the sales data doesn't benefit your organic rank for the terms that actually matter. Campaign structure determines whether your PPC investment builds lasting organic value.
"We're running ads but we're being out-positioned by new competitors."
Amazon's advertising landscape changes fast. New competitors enter with aggressive launch budgets. Established brands dominate above-the-fold with Sponsored Brands placements. Staying competitive requires weekly campaign management — not monthly reporting. We manage Amazon ads actively — adjusting bids, adding negatives and responding to competitive changes weekly.
Every Amazon Advertising Format — Deployed for Maximum Sales Impact.
Sponsored Products
Keyword-targeted ads for individual product listings — appearing in search results and product pages. The primary performance driver for most Amazon accounts. Highest direct sales and organic rank impact.
Sponsored Brands
Banner ads at the top of search results — featuring your brand logo, a custom headline and up to 3 products. Drives brand visibility and captures high-intent search impressions before competitors.
Sponsored Brands Video
Auto-playing video in search results — one of the highest click-through formats available on Amazon. Product demo, social proof and feature-led creative.
Sponsored Display
Display ads on product pages, below search results and off-Amazon via Amazon's DSP network. Used for retargeting and competitor product page takeover.
Amazon DSP
Programmatic display and video advertising through Amazon's demand-side platform — reaching Amazon audiences on and off Amazon. For brands scaling beyond search-based PPC.
Full-Stack Amazon PPC Management.
Amazon PPC Audit
Full account audit — campaign structure, keyword targeting, match type strategy, search term analysis, ACoS by product and category, bid competitiveness and listing quality assessment.
- Search Term Report analysis — wasted spend identified
- Keyword portfolio review — gaps and redundancies
- ACoS breakdown — by campaign, ad group and keyword
- Organic rank baseline — primary keywords assessed
- Listing quality audit — title, bullets, images, A+ content
Campaign Structure & Keyword Strategy
The architecture of your Amazon campaigns determines whether your ad spend builds organic rank or just generates expensive clicks. We structure campaigns to align ad spend with your most important organic ranking keywords.
- Campaign type selection — automatic vs manual
- Keyword research — broad discovery, exact conversion, competitor targeting
- Match type strategy — research, performance and harvesting campaigns
- Negative keyword management — weekly
- Search term harvesting — converting terms to exact match
Bid Management & ACoS Optimisation
Bids on Amazon require active weekly management — keyword CPCs change with seasonality, competitive entry and rank position changes. We manage bids to target ACoS by product, adjusting for margin and strategic rank goals.
- Target ACoS setting by product and margin
- Keyword-level bid management — weekly
- Placement bid adjustments — top of search, product pages
- Dayparting and seasonality bid adjustments
- Launch vs maintenance bid strategy
Listing Optimisation
Your listing is your landing page — no amount of PPC investment will overcome a poor listing. We audit and optimise every element of your Amazon listing to maximise conversion rate from sponsored and organic traffic.
- Title keyword optimisation
- Bullet point rewrite — benefit and keyword balanced
- A+ content strategy and copywriting
- Main image and secondary image review
- Backend search term optimisation
Sponsored Brands & Video Management
Sponsored Brands and Sponsored Brands Video capture above-the-fold impressions at high-intent moments. We manage both formats as a brand visibility layer above Sponsored Products performance.
- Sponsored Brands campaign strategy and setup
- Custom headline A/B testing
- Store page and landing page alignment
- Video creative brief and direction
- Brand metric tracking — new-to-brand orders
Amazon Reporting & Performance Analysis
Monthly reporting showing total ad spend, ACoS, TACoS (Total ACoS — blended organic and paid), sales by campaign type and organic rank movement for primary keywords.
- ACoS and TACoS tracking
- Organic rank monitoring — primary keywords weekly
- Sales velocity analysis
- New-to-brand metrics
- Competitor share of voice monitoring
Beyond Basic Amazon Campaign Management.
TACoS Strategy
Total ACoS management — tracking the relationship between ad spend and total revenue (organic + paid) to measure true PPC investment return and organic rank building.
Product Launch Methodology
Aggressive launch strategy — high-bid exact match campaigns on primary keywords to establish sales velocity and organic rank from day one.
A+ Content Strategy
Enhanced brand content design and copywriting — improving conversion rate from both paid and organic traffic with rich product storytelling.
Competitor Displacement
Sponsored Display and Sponsored Brands campaigns targeting competitor product pages — capturing competitor traffic and defending your own listings.
Amazon DSP Management
Programmatic display and video advertising reaching Amazon audiences on and off the platform — for brands ready to scale beyond search-based PPC.
International Amazon Expansion
Multi-marketplace Amazon PPC management — launching and optimising campaigns across Amazon US, UK, EU, UAE, India and other marketplaces.
Why Digitly's Amazon PPC Builds Lasting Value — Not Just Sponsored Sales
Most Amazon PPC agencies optimise for ACoS alone. We optimise for organic rank growth, sustainable sales velocity and decreasing TACoS — because the real value of Amazon PPC is the organic position it builds.
Organic Rank Focus
We structure Amazon PPC campaigns to build organic rank — not just generate sponsored sales. Every campaign architecture decision considers long-term organic value, not just immediate ACoS.
Listing Optimisation Included
Most Amazon PPC agencies manage ads without touching listings. We audit and optimise your titles, bullets, A+ content, images and backend search terms — because your listing is your landing page.
TACoS, Not Just ACoS
We track TACoS (Total ACoS) — the relationship between total ad spend and total revenue. A decreasing TACoS means your PPC investment is building lasting organic value. ACoS alone doesn't tell this story.
Weekly Active Management
Amazon's competitive landscape changes weekly. New competitors launch, bids shift, seasonal demand fluctuates. We manage campaigns weekly — not monthly. Search term reports, bid adjustments and negative keywords are reviewed every 7 days.
Amazon PPC Results — Lower ACoS, Higher Organic Rank.
Captain's Farm
Challenge: Launch Amazon storefront for agricultural and farm products, build organic rank for primary keywords and establish profitable Sponsored Products campaigns across multiple product categories.
What Digitly Did
- Campaign restructure — separate research, performance and competitor campaigns
- Search term harvesting — weekly migration of converting terms to exact match
- Listing optimisation — titles, bullets and A+ content rewritten for primary keywords
- Sponsored Brands Video — product demo creative tested across 3 formats
- Negative keyword expansion — 400+ irrelevant terms removed in first month
Results
HealthVita
Challenge: Reduce ACoS from 52% to below 25% while maintaining sales volume in a highly competitive health supplements category.
What Digitly Did
- Search Term Report audit — 35% of spend on irrelevant terms eliminated
- Campaign restructure — exact match campaigns for top 20 converting keywords
- Bid management — placement-level adjustments for top of search
- Competitor targeting — Sponsored Display on top 5 competitor product pages
- Listing A/B testing — title and main image variations tested through Amazon Experiments
Results
Why Brands Choose Digitly for Amazon PPC
Amazon PPC Certified
Certified Amazon Advertising specialists managing your campaigns — verified platform expertise across Sponsored Products, Brands and Display.
Organic Rank Building
We structure PPC to build organic rank — not just generate sponsored sales. Every campaign decision considers long-term organic value.
Listing Optimisation Included
Titles, bullets, A+ content, images and backend search terms audited and optimised as part of every PPC engagement.
TACoS Tracking
We track Total ACoS — the metric that shows whether your PPC investment is building lasting organic value or just buying temporary visibility.
Weekly Active Management
Search term reports, bid adjustments and negative keywords reviewed every 7 days — not monthly. Amazon's landscape changes too fast for monthly management.
eCommerce Specialists
Shopify Partner and Amazon PPC specialists — we understand eCommerce from product page to purchase, not just campaign setup.
How Digitly Manages Your Amazon PPC — Step by Step
Amazon PPC Audit
Week 1Full account audit — campaign structure, Search Term Reports, ACoS by product, keyword portfolio gaps, listing quality assessment and organic rank baseline for primary keywords.
Strategy & Restructure
Week 1–2Campaign architecture redesign — research, performance and competitor campaigns separated. Keyword strategy aligned with organic rank goals. Bid strategy and budget allocation finalised.
Listing Optimisation
Week 2Title, bullet points, A+ content, images and backend search terms audited and optimised for conversion rate and keyword relevance.
Campaign Launch
Week 2–3Restructured campaigns launched. Sponsored Products, Sponsored Brands and Sponsored Display deployed based on strategy. Conversion tracking verified.
Weekly Optimisation
Week 3+Weekly search term harvesting, negative keyword expansion, bid adjustments and performance analysis. ACoS and TACoS tracked against targets.
Scale & Expand
Month 2+Budget scaling on proven campaigns. New product launches. Sponsored Brands Video testing. DSP evaluation for brands ready to scale beyond search PPC.
Amazon PPC Across Every Product Category.
Consumer Goods
FMCG and consumer products — high-volume Sponsored Products campaigns.
Health & Beauty
Supplements, skincare and wellness — competitive category expertise.
Home & Living
Furniture, décor and home essentials — high-AOV Amazon strategy.
Sports & Outdoors
Sports equipment and outdoor gear — seasonal campaign management.
Electronics
Consumer electronics and accessories — technical product advertising.
Food & Drink
Grocery, gourmet and beverages — Amazon Fresh and Pantry campaigns.
Pet Products
Pet food, accessories and health — Subscribe & Save campaigns.
B2B Wholesale
Amazon Business — B2B wholesale and bulk product advertising.
Books & Media
Publishing and media products — Kindle and physical book campaigns.
Fashion & Apparel
Clothing, footwear and accessories — size and style variation management.
Toys & Games
Toy and game brands — seasonal peak management (Q4, back to school).
Office & Business
Office supplies and business equipment — B2B and B2C Amazon campaigns.
Software & Digital
Digital products and software — Amazon digital and SaaS marketing.
Luxury & Premium
Premium brands — Amazon Luxury Stores and high-AOV strategy.
Automotive
Automotive parts and accessories — technical product advertising.
Industrial & Scientific
Industrial supplies — Amazon Business and specialist category advertising.
Frequently Asked Questions — Amazon PPC Management
Find Out What's Driving Your ACoS Up — and Your Organic Rank Down. Free.
Book a free 30-minute Amazon PPC audit with a certified Digitly specialist. We'll analyse your Search Term Reports, identify wasted spend, assess listing quality and show you exactly where your ACoS can be reduced and organic rank improved.
If the audit shows your campaigns are already well-optimised, we'll tell you honestly. We'd rather earn trust with the truth.
Get Your Free Amazon PPC Audit
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