Google Ads That Pay for Themselves — and Then Some.
Most Google Ads accounts bleed budget on broad match keywords, poorly structured campaigns and landing pages that don't convert. Digitly is a certified Google Partner managing $30M+ in ad spend — and every campaign we build is engineered to one outcome: the highest possible return on every pound and dollar spent. No automated-and-forgotten campaigns. No vanity metrics. Only revenue you can trace to the click.
Trusted by 150+ brands across 18 countries
$30M+
Google Ads Spend Managed
4–8x
Average ROAS
150+
Brands Under Management
21
Independent Agency Awards
Partner Certified
If Your Google Ads Aren't Working, Here's Why.
"We're spending thousands and can't see where it's going."
Broad match keywords, poor account structure and missing conversion tracking are the three most common reasons Google Ads budgets disappear without a measurable return. If you can't trace a sale to a specific campaign, ad group and keyword, you can't optimise — and your competitors who can are taking your budget's share of return.
"Our last agency just set it and forgot it."
Google's automated recommendations are designed to increase your spend — not your ROAS. Without a specialist actively managing bids, audience signals, negative keywords and landing page alignment, your account drifts toward mediocrity every week. Active management is the difference between a 2x and an 8x return.
"We're getting clicks but no conversions."
Clicks without conversions mean your ads are reaching the wrong audience or your landing pages aren't built to convert the right one. Both are fixable. Audience targeting refinement, quality score improvement and landing page alignment are the three levers that turn a traffic problem into a revenue problem — and then solve it.
Every Google Ads Format — Deployed Where It Drives Return.
Search Campaigns
Reach buyers at the exact moment they search for what you sell. High-intent, conversion-focused. The highest-ROAS format for most businesses.
Shopping Campaigns
Get your products in front of buyers comparing options on Google Shopping. Feed optimisation, bidding strategy and merchant centre management.
Performance Max
Google's AI-powered campaign type running across Search, Shopping, Display, YouTube, Gmail and Maps. Requires specialist setup and audience signal management to deliver strong ROAS.
Display Campaigns
Brand awareness and remarketing across 2M+ websites in the Google Display Network. Audience targeting, custom intent audiences and remarketing list management.
YouTube Ads
In-stream, bumper and discovery ads on YouTube. Video creative strategy, audience targeting and view-through conversion attribution.
Demand Gen Campaigns
Google's intent-driven discovery format reaching buyers on YouTube, Gmail and Discover. Effective for top-funnel demand capture and remarketing.
Remarketing Campaigns
Re-engage website visitors who didn't convert — with tailored messaging based on their specific behaviour and stage in the buying journey.
Local Service Ads
Pay-per-lead format for service businesses. Verified Google badge, call tracking and lead quality management.
Every Dimension of Your Google Ads Account — Actively Managed.
Google Ads Account Audit & Setup
Every Digitly engagement starts with a comprehensive audit of your existing Google Ads account — or a strategic setup from scratch if you're starting new. We identify every inefficiency, wasted spend category and structural issue before a single pound of budget is spent going forward.
- Full account audit — campaign structure, keyword strategy, match types, Quality Score, wasted spend
- Conversion tracking verification or full setup
- Competitor ad analysis — what they're bidding, what's working
- Campaign restructure plan — before any budget is committed
- New account setup — structure, ad groups, keywords, negative lists from day one
Keyword Strategy & Match Type Management
The foundation of a profitable Search campaign is keyword strategy — the right keywords, the right match types and an aggressive negative keyword list that prevents budget waste. We build keyword strategies based on buyer intent, not just search volume.
- Full keyword universe research — buyer intent classification
- Match type strategy — exact, phrase, broad match management
- Negative keyword list — built from day one, expanded continuously
- Search term report analysis — weekly optimisation
- Long-tail keyword opportunity identification
Bid Strategy & Budget Management
Google's Smart Bidding is powerful — but only when configured correctly with the right conversion signals, target CPA or ROAS settings and sufficient conversion data. We manage bid strategy as an active lever — not a set-and-forget setting.
- Smart Bidding strategy selection and configuration
- Target CPA and Target ROAS setting based on your margin data
- Portfolio bid strategy management for multi-campaign accounts
- Budget allocation across campaigns and ad types
- Bid adjustment management — device, location, time, audience
Ad Copy & Creative Testing
Ad copy is the most under-tested element in most Google Ads accounts. We build structured creative testing programs — rotating headlines, descriptions and CTAs to continuously improve CTR and Quality Score.
- Responsive Search Ad (RSA) headline and description writing
- Structured A/B creative testing
- Quality Score improvement — ad relevance and expected CTR
- Ad extension management — sitelinks, callouts, structured snippets, call extensions
- Competitor ad monitoring — tracking their creative changes
Landing Page Optimisation
The best Google Ads campaign fails if the landing page doesn't convert. We audit and optimise every landing page for message match, conversion rate and Quality Score alignment — improving both campaign performance and cost per click.
- Landing page audit — conversion barriers identified
- Message match assessment — ad to landing page alignment
- CTA and form optimisation
- Mobile landing page performance
- Quality Score improvement through relevance alignment
Reporting & Attribution
Every Digitly Google Ads client receives clear, revenue-focused reporting — not impressions and clicks. We connect ad spend to pipeline and revenue so you can make confident budget decisions.
- GA4 and Google Ads conversion tracking alignment
- Custom dashboard — spend, conversions, CPA, ROAS by campaign
- Monthly strategy review with performance commentary
- Attribution model setup — data-driven vs last-click
- Competitor auction insights reporting
Beyond Basic Campaign Management.
Standard Google Ads management gets you a functioning account. Advanced capability gets you a competitive advantage. These are the capabilities that separate Digitly's results from the industry average.
Performance Max Strategy
PMax campaigns require specialist audience signal management to perform. Without correctly configured audience signals, asset groups and exclusions, PMax cannibalises your Search campaigns and wastes budget on irrelevant placements. We manage PMax as a distinct specialisation.
Google Merchant Centre Management
For eCommerce clients, a healthy Merchant Centre feed is the foundation of Shopping and PMax performance. We manage feed health, product disapprovals, GTIN optimisation and feed title strategy.
Audience Segmentation
Custom intent audiences, customer match lists, similar audiences and RLSA (Remarketing Lists for Search Ads) — deployed to reach buyers at every stage of their journey with relevant messaging.
Conversion Tracking Architecture
Multi-touch conversion tracking covering form fills, phone calls, chat initiations, eCommerce transactions and offline conversions imported from CRM — giving complete visibility into what's actually driving revenue.
Quality Score Optimisation
Quality Score affects your cost per click directly — a higher Quality Score means you pay less for the same position. We systematically improve the three components: expected CTR, ad relevance and landing page experience.
Competitor Analysis
Google Auction Insights, competitor keyword gap analysis and ad copy monitoring — giving you visibility into exactly who you're competing against and how your account performance compares.
Search + Shopping Integration
Running Search and Shopping campaigns in the same account requires coordination to avoid cannibalisation. We manage budget allocation, keyword exclusions and audience overlap between campaign types.
CRM & Offline Conversion Import
Import closed deals from your CRM back into Google Ads — giving Smart Bidding algorithms revenue-quality signals rather than just lead quality signals. Produces significant ROAS improvement for B2B accounts.
Why Digitly Delivers ROAS — Not Just Managed Spend
The difference between a 2x and an 8x ROAS is not budget — it's how the budget is managed. Every element of our Google Ads management is engineered for return.
Google Partner Certified
Not every agency that claims Google Ads expertise is a verified Google Partner. Google Partner status requires meeting minimum spend thresholds, passing certification exams and maintaining performance standards. Every Digitly Google Ads specialist is Google certified and our agency holds active Google Partner status.
Active Management — Not Automation
Google's automated recommendations are designed to increase your spend. We actively override automation where it doesn't serve your ROAS target — managing bids, search terms, audience signals and creative manually when needed. Your account gets human decisions, not algorithmic defaults.
Conversion-First Setup
We do not start a campaign without correctly configured conversion tracking. You cannot optimise for revenue without measuring it. Every account we manage has multi-touch conversion tracking set up before the first ad goes live.
Dedicated Specialist — Not an Account Manager
Your Google Ads account is managed by a specialist who runs campaigns — not an account manager who escalates to a team you never meet. One specialist owns your account, knows your business and is personally accountable for your ROAS.
Google Ads Results That Trace to Revenue — Not Just Clicks.
CREDAI Pune Metro
Challenge: Live Google Ads campaign underdelivering before a time-sensitive real estate expo. Structural inefficiencies - not budget - were limiting delivery. No room for a full rebuild and learning phase stability had to be preserved.
What Digitly Did
- Conversion signal cleanup - single primary goal retained
- Campaign-specific goal alignment replacing account-level objectives
- High-intent real estate audience segments rebuilt
- Performance Max leveraged for faster algorithmic learning
- Learning phase stability preserved throughout intervention
Results
Kotak Securities
Challenge: Reaching high-value Indian diaspora investors in the UK with targeted Google Ads campaigns. Highly competitive financial services category with strict compliance requirements.
What Digitly Did
- Audience strategy — custom intent audiences built around Indian diaspora financial behaviour signals
- Keyword strategy — investment and portfolio-specific terms with aggressive exact match focus
- Ad copy — compliance-reviewed creative with strong diaspora cultural relevance
- Conversion tracking — form fills, call tracking and callback requests
- Landing page optimisation — message match improvement, CTA consolidation
Results
Captain's Farm
Challenge: Building paid acquisition channel from zero for an eCommerce store with seasonal demand patterns.
What Digitly Did
- Google Merchant Centre setup and feed optimisation
- Shopping campaign architecture — product segmentation by margin and conversion rate
- Performance Max implementation — audience signals built from existing customer data
- Seasonal budget strategy — peak period scaling plan
- Search campaign for branded and high-intent product terms
Results
Why 150+ Brands Choose Digitly for Google Ads
Google Partner Certified
Verified expertise, not self-claimed. Active Partner status maintained through performance standards.
$30M+ in Managed Spend
Pattern recognition from managing large budgets across every industry vertical and campaign type.
Conversion Tracking First
No campaign launched without complete multi-touch conversion tracking. You always know what your spend is delivering.
Active Management — Weekly
Search term review, bid adjustments, creative testing and audience refinement — every week, not every quarter.
Dedicated Specialist
One specialist owns your account end to end. No account manager layers, no anonymous team.
ROAS-Focused Reporting
Every report shows revenue metrics — not just impressions and CTR. You always know your return.
How Digitly Launches and Manages Your Google Ads — Step by Step
Account Audit
Week 1Full audit of existing account — or competitor and market analysis for new accounts. Wasted spend identified. Conversion tracking verified or setup plan created. Competitor keyword and ad analysis completed.
Strategy & Structure
Week 1–2Campaign structure designed — ad groups, keyword lists, match types, negative keywords, bid strategy. Approved before any campaign goes live.
Conversion Tracking Setup
Week 1–2GA4 and Google Ads conversion tracking configured. All conversion actions verified in Search Console and Ads interface before launch.
Campaign Launch
Week 2–3Campaigns launched with conservative initial bids. First 2 weeks are data collection — Smart Bidding algorithms fed conversion signals before bid strategy is applied.
Optimisation Cycle
Week 3+Weekly optimisation: search term review and negative keyword addition, bid adjustments, Quality Score improvements, creative testing, audience refinement. Monthly strategy review with full performance report.
Scale
Month 2–3+Once ROAS targets are consistently met, budget scaling strategy implemented — additional campaign types, new audience expansion, remarketing layer added.
Google Ads Across Every Industry.
Ecommerce
Shopping, PMax and Search campaigns driving ROAS across product catalogues.
Healthcare
Compliance-ready ads for healthcare providers, pharma and medical devices.
Real Estate
Lead generation campaigns for property developers, agents and platforms.
SaaS & Technology
B2B lead gen and trial signup campaigns for software companies.
Manufacturing
High-intent Search campaigns for industrial products and B2B procurement.
Education
Student acquisition campaigns for universities, courses and EdTech platforms.
Finance & BFSI
Compliant financial services ads — investment, insurance, lending.
Startups
Growth-stage paid acquisition — from first campaign to scale.
Legal
High-intent lead generation for law firms and legal services.
Technology
B2B and B2C tech product campaigns across Search and Display.
Travel & Hospitality
Booking and enquiry campaigns for travel, hotels and experiences.
Fintech
User acquisition and app install campaigns for fintech platforms.
D2C Brands
Shopping and PMax campaigns driving direct-to-consumer revenue.
EdTech
Student and professional learner acquisition across Search and YouTube.
Climate & Sustainability
Purpose-driven campaigns for green technology and sustainability brands.
AI & SaaS
Technical audience targeting for AI tools, platforms and services.
Frequently Asked Questions — Google Ads Management
Find Out Exactly Where Your Google Ads Budget Is Being Wasted. Free.
Book a free 30-minute Google Ads audit with a certified Digitly specialist. We'll review your account structure, identify wasted spend, assess your conversion tracking and show you exactly what ROAS improvement is achievable — whether you work with us or not.
If the audit shows your account is performing well, we'll tell you that honestly. We'd rather earn trust with the truth.
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Industries We Serve