Reach the Decision-Makers at Your Ideal Accounts — Directly and at Scale.
LinkedIn is the only advertising platform where you can target by job title, seniority, company size, industry and specific company name simultaneously. For B2B businesses selling to defined buyer personas at specific types of companies, LinkedIn Ads offers a precision that no other platform can match. Digitly builds LinkedIn Ads campaigns that reach CMOs, Finance Directors, CTOs and VP-level decision-makers at the exact companies you want as clients — and convert that reach into qualified pipeline.
Trusted by 150+ brands including enterprise and global B2B clients
4 in 5
Users Drive Business Decisions
$30M+
Total Ad Spend Managed
150+
Brands Under Management
21
Independent Agency Awards
2x
Higher Lead Quality (LinkedIn)
If Your LinkedIn Ads Aren't Working, Here's Why.
"LinkedIn Ads are expensive and our CPA is too high."
LinkedIn CPCs are higher than Google or Meta — because the audience quality is higher. But high CPC only becomes a problem when campaigns aren't optimised for the right conversion event. The answer isn't to reduce spend — it's to improve lead quality, reduce the sales cycle and measure pipeline value, not just cost per lead.
"We're reaching people but not getting responses."
LinkedIn ad copy and creative require a fundamentally different approach from other platforms. Decision-makers scroll LinkedIn with professional intent — which means interruptive consumer-style creative fails. The right approach is direct, value-led messaging that respects the professional context and offers something genuinely useful.
"We don't know if LinkedIn Ads are contributing to pipeline."
LinkedIn conversion attribution is notoriously difficult — because B2B sales cycles are long and multi-touch. We set up LinkedIn Insight Tag, CRM integration and offline conversion tracking so you can trace LinkedIn ad exposure to closed revenue — not just to lead form submissions.
Every LinkedIn Ad Format — Used Where It Performs Best.
Sponsored Content — Single Image Ads
Native feed ads that reach decision-makers as they scroll their LinkedIn feed. Primary direct response format — used for content offers, case studies and event promotion.
Sponsored Content — Video Ads
Video in the LinkedIn feed — best for thought leadership, product demos and case study storytelling. Sound-off optimised for feed scrolling behaviour.
LinkedIn Lead Gen Forms
Native lead forms attached to Sponsored Content — pre-filled with LinkedIn profile data, reducing friction significantly vs external landing pages. Highest volume lead capture format on the platform.
Message Ads (InMail)
Direct messages delivered to LinkedIn inboxes from a personalised sender. High-impact for specific offers — events, demos, report downloads. Requires careful frequency management.
Conversation Ads
Multi-path message ad format with CTA buttons — allows prospects to choose their own journey based on their current stage and interest.
Dynamic Ads — Follower & Spotlight
Personalised ads using LinkedIn profile data — company follower growth, personalised spotlight for content offers.
Document Ads
Promote downloadable content — reports, guides, whitepapers — directly in the LinkedIn feed without an external landing page.
Every Dimension of Your LinkedIn Ads Programme.
LinkedIn Ads Audit & Strategy
Full audit of your existing LinkedIn Campaign Manager — or a strategic setup from scratch. We assess audience targeting, creative performance, conversion tracking and budget efficiency before any work begins.
- Full Campaign Manager audit
- LinkedIn Insight Tag verification
- Audience targeting assessment
- Creative and copy review
- Competitor ad library analysis
Audience Targeting Strategy
LinkedIn's targeting capability is unique in B2B advertising. We build targeting strategies that combine job title, seniority, company size, industry, company name and skills to reach exactly the right decision-maker profile at the right organisations.
- Job title and seniority targeting
- Company name list targeting — ABM approach
- Industry and company size filters
- Matched Audiences — contact and company lists
- Lookalike audience expansion
- Retargeting — website visitors, video viewers, Lead Gen Form openers
B2B Creative & Copywriting
LinkedIn requires professional, direct and value-led creative. Consumer-style advertising fails in a professional context. We develop Sponsored Content and Message Ad copy that respects the platform context and addresses the specific pain points of your target buyer persona.
- Sponsored Content copy and creative direction
- Message Ad copy — personalised, direct and value-led
- Lead Gen Form copy — question optimisation for quality
- Creative testing — image, video and document formats
- A/B testing programme
Lead Gen Form Optimisation
LinkedIn Lead Gen Forms are the highest-volume lead capture format — but form structure, question selection and thank-you message significantly affect lead quality and conversion rate. We configure and continuously optimise every element of your lead generation forms.
- Form structure design
- Question selection — quality vs volume balance
- Thank-you page configuration
- CRM integration — HubSpot, Salesforce, Pipedrive and others
- Lead quality scoring with sales team feedback
Campaign Structure & Budget Management
LinkedIn Campaign Manager's architecture — objectives, audiences, creative and bidding — requires careful configuration to avoid audience overlap and budget fragmentation. We design campaign structures that maximise LinkedIn's algorithm learning while maintaining audience precision.
- Campaign objective selection
- Audience segmentation — cold, warm, retargeting
- Budget allocation strategy
- Bidding — CPM, CPC, maximum delivery selection
- Frequency monitoring and audience refresh schedule
LinkedIn Attribution & Pipeline Reporting
B2B sales cycles make attribution difficult — a LinkedIn impression today may not become a closed deal for 6 months. We set up LinkedIn Insight Tag, CRM pipeline integration and offline conversion import to trace LinkedIn ad investment to revenue.
- LinkedIn Insight Tag full implementation
- CRM integration — lead-to-pipeline tracking
- Offline conversion import configuration
- Pipeline contribution reporting
- Monthly strategy review
Beyond Standard LinkedIn Ads.
Account-Based Marketing (ABM)
Target a specific list of named accounts — up to 300,000 companies — with tailored messaging for each account tier. Combined with B2B Lead Gen content strategy for maximum pipeline impact.
LinkedIn + Google Retargeting
Audiences exposed to LinkedIn ads retargeted on Google Display and Search — extending the touchpoint sequence and reinforcing messaging across platforms.
Thought Leadership Ads
Promote content from personal profiles of key executives — not just company pages. Higher engagement rates and lower CPCs than standard company ads.
LinkedIn Sales Navigator Integration
Syncing Campaign Manager targeting with Sales Navigator lists — ensuring paid reach and outbound sales activity target the same accounts simultaneously.
Video Creative for LinkedIn
LinkedIn video scripting, production brief, optimisation for sound-off viewing and A/B testing between video and static creative.
Event Promotion Campaigns
Webinar, conference and virtual event promotion campaigns — registration form integration, reminder sequence and post-event retargeting.
Why Digitly's LinkedIn Ads Build Pipeline — Not Just Impressions
LinkedIn advertising is a specialist discipline. The platform, the audience and the buying cycle are fundamentally different from consumer advertising. We treat it accordingly.
Professional-Context Creative
LinkedIn is a professional platform — consumer-style creative fails. We develop messaging that respects the professional context, leads with value and addresses specific buyer pain points. This produces higher engagement, lower CPCs and better lead quality.
B2B Attribution Setup
We set up full attribution infrastructure from day one — LinkedIn Insight Tag, CRM integration, offline conversion import. You always know how LinkedIn spend connects to pipeline and revenue — not just lead form submissions.
ABM Integration
We integrate LinkedIn Ads targeting with your ABM strategy — targeting the same named accounts, aligning messaging with your sales team's outreach and coordinating timing for maximum pipeline impact.
LinkedIn + B2B Outreach Combined
LinkedIn Ads and B2B outbound outreach are most effective when coordinated. Decision-makers who see your ads are significantly more likely to respond to sales outreach. We coordinate paid advertising with outbound activity for compounding effect.
LinkedIn Ads Results That Trace to Pipeline — Not Just Impressions.
Datamatics
Challenge: Reaching enterprise decision-makers in specific verticals for Datamatics' data management and digital solutions services across multiple geographies.
What Digitly Did
- ABM audience strategy — named account lists uploaded for tier-1 targets
- Job title + seniority targeting — CTO, CIO, VP Engineering, Director of Data
- Sponsored Content creative — case study-led messaging for each vertical
- Lead Gen Form optimisation — qualification questions added, form completion rate improved
- LinkedIn Insight Tag + CRM integration — full pipeline attribution configured
Results
CIR-Q Tech
Challenge: Building awareness and generating demo requests from procurement and engineering decision-makers at mid-market manufacturing and electronics companies.
What Digitly Did
- Audience strategy — job function targeting for procurement and engineering roles
- Company size filter — 50–500 employees in target industries
- Document Ads — technical whitepaper promoted directly in LinkedIn feed
- Message Ads — personalised demo invitation from CIR-Q Tech founder
- Retargeting — website visitors + video viewers retargeted with case study content
Results
Lions International
Challenge: Generating qualified leads from senior professionals for international consulting and training services.
What Digitly Did
- Lead Gen Form rebuild — reduced fields, added qualification question
- Audience expansion — lookalike from best-performing lead list
- Sponsored Content creative testing — 4 hooks tested, winner identified in 3 weeks
- Geographic expansion — phased rollout across priority markets
Results
Why B2B Brands Choose Digitly for LinkedIn Ads
LinkedIn Certified Specialists
Every LinkedIn Ads specialist at Digitly holds active LinkedIn Marketing certification — verified expertise in Campaign Manager.
B2B Lead Generation Focus
We specialise in B2B lead generation — not consumer advertising adapted for LinkedIn. Our processes are built for long sales cycles and high-value deals.
ABM Campaign Expertise
Named account targeting, tier-based messaging and sales team coordination — ABM executed through LinkedIn Ads at scale.
Pipeline Attribution
Full pipeline attribution from LinkedIn exposure to closed revenue — not just lead form submissions. You always know LinkedIn's true contribution.
Dedicated Specialist
One specialist owns your LinkedIn account end to end. Direct access, no account manager layers.
Transparent Reporting
Monthly reports showing pipeline metrics — leads, qualified leads, meetings booked, pipeline value. Not just impressions and clicks.
How Digitly Launches and Manages Your LinkedIn Ads — Step by Step
Account Audit & Strategy
Week 1Full Campaign Manager audit — or competitive analysis for new accounts. Audience targeting, creative, attribution and budget assessed. Strategy designed.
Audience Strategy
Week 1–2Cold, warm and retargeting audience layers designed. Job title, seniority, company size and industry filters configured. ABM company lists uploaded.
Creative Development
Week 2–3Sponsored Content creative and copy developed. Message Ad copy written. Lead Gen Form structure designed. First round of creative produced for testing.
Campaign Launch
Week 3Campaigns launched with structured testing plan. LinkedIn Insight Tag verified. CRM integration configured. Initial creative variants live.
Optimisation & Testing
Week 4+Weekly optimisation — creative testing, audience refinement, bid adjustments. Lead quality feedback from sales team integrated. Frequency monitored.
Pipeline Reporting & Scale
Month 2+Pipeline attribution established. Monthly strategy review with pipeline contribution metrics. Audience expansion and budget scaling based on proven performance.
LinkedIn Ads for B2B — Every Industry.
B2B SaaS
Demo requests and trial signups from SaaS decision-makers.
Finance & BFSI
Compliant B2B financial services lead generation.
Legal
Corporate legal services and B2B legal tech lead generation.
Professional Services
Consulting, advisory and managed services lead generation.
Healthcare
B2B healthcare — MedTech, pharma and healthcare SaaS.
Technology
Enterprise and mid-market technology solution lead generation.
Manufacturing
B2B industrial and manufacturing decision-maker targeting.
Consulting
Management consulting and advisory services pipeline building.
Education
EdTech B2B and institutional education partnerships.
Real Estate
Commercial real estate and property technology B2B leads.
Frequently Asked Questions — LinkedIn Ads Management
Find Out Which Decision-Makers You're Missing. Free LinkedIn Ads Audit.
Book a free 30-minute LinkedIn Ads audit with a Digitly specialist. We'll assess your audience targeting, creative performance, Lead Gen Form setup and attribution configuration — and show you exactly which decision-makers you're missing.
If the audit shows your LinkedIn Ads are performing well, we'll tell you that honestly. We'd rather earn trust with the truth.
Get Your Free LinkedIn Ads Audit
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Industry We Serve
Technology & SaaS