Meta Ads That Build Audiences, Generate Leads and Drive Revenue — Not Just Impressions.
Meta's advertising platform — Facebook and Instagram — reaches 3.2 billion daily active users across the most detailed interest, behaviour and demographic targeting available in digital advertising. But most Meta Ads campaigns underperform because they target the wrong audiences, use creative that stops people scrolling for the wrong reasons and optimise for vanity metrics instead of revenue. Digitly builds Meta campaigns that target buyers, test creative systematically and optimise for what your business actually cares about — leads, sales and revenue.
Trusted by 150+ brands across 18 countries
$30M+
Total Ad Spend Managed
3.2B
Daily Active Users on Meta
150+
Brands Under Management
21
Independent Agency Awards
Meta
Business Partner Certified
If Your Meta Ads Aren't Working, Here's Why.
"We're spending on Meta but can't see the return."
Meta's default attribution is 7-day click and 1-day view — which can make campaigns look profitable even when they aren't. Without proper attribution setup, view-through conversions inflate reported ROAS and hide the true cost of acquisition. We set up attribution correctly from the start so you know exactly what your Meta spend is really returning.
"Our creative works for a week, then dies."
Meta's algorithm rewards fresh creative — and punishes ad fatigue aggressively. Without a systematic creative testing and rotation programme, frequency rises, cost per result spikes and performance drops. We run structured creative testing continuously — so there's always a new control ad being challenged.
"We're getting traffic but it doesn't convert."
Meta traffic converts differently from Google Search traffic — because it's interruption-based, not intent-based. The audience wasn't searching for you; you interrupted them. Landing pages that work for Google Search often fail for Meta traffic. We build and test landing page experiences specifically designed for cold and warm Meta audiences.
Every Meta Ad Format — Used Where It Performs.
Facebook Feed Ads
High-visibility static and carousel ads in Facebook's main feed. Primary format for direct response and lead generation.
Instagram Feed Ads
Visual-first ad format for brand-forward and product-led campaigns. Strong for D2C, eCommerce and lifestyle brands.
Instagram Stories & Reels Ads
Full-screen, sound-on formats that demand attention. Highest engagement rate format on the platform — requires mobile-native creative.
Carousel Ads
Multi-image or video cards — ideal for eCommerce product showcasing, feature comparison and storytelling sequences.
Video Ads
In-feed and Stories video ads optimised for completion rate and conversion. First 3 seconds determine performance — we script and optimise for the hook.
Lead Generation Ads
Native lead forms within Meta's platform — reducing friction vs external landing pages. Pre-filled user data improves completion rates for B2B lead generation.
Dynamic Product Ads (DPA)
Automated retargeting — shows users the specific products they viewed on your website. Essential for eCommerce — typically the highest-ROAS format available.
Advantage+ Shopping Campaigns
Meta's AI-powered eCommerce campaign type. Requires correct catalogue setup, audience exclusions and budget management to deliver strong ROAS.
Every Dimension of Your Meta Account — Actively Managed.
Meta Ads Audit & Strategy
Every Digitly Meta engagement starts with a full audit — or a from-scratch strategy if you're launching new. We identify audience inefficiencies, creative problems, attribution issues and budget waste before any spend is committed going forward.
- Full account audit — campaign structure, audience, creative, attribution, Pixel health
- Competitor ad library analysis — what's running, how long, what formats
- Audience strategy design — cold, warm and hot layers
- Creative brief — what to test first and why
- Attribution setup verification
Audience Strategy & Targeting
Meta's targeting capability is its greatest strength — and its greatest trap. Too broad wastes budget. Too narrow limits scale. We build audience strategies with distinct cold, warm and hot layers — each with appropriate creative, budget allocation and optimisation goals.
- Cold audience strategy — interest, behaviour, lookalike
- Warm audience — website visitors, video viewers, engagement retargeting
- Hot audience — cart abandoners, product viewers, lead form openers
- Customer match upload and lookalike building
- Audience exclusion strategy — prevent overlap
Creative Strategy & Testing
Creative is the primary performance lever in Meta Ads. We develop a structured creative testing programme — static, carousel, video and UGC-style formats tested against each other continuously to find the control ad that outperforms everything else.
- Creative brief development — hooks, formats, CTAs
- Static ad design and copywriting
- Video ad scripting and direction
- Carousel sequence design
- Structured A/B testing programme
- Ad fatigue monitoring and creative rotation
Campaign Structure & Budget Management
Meta's campaign architecture — how you structure campaigns, ad sets and ads — directly affects performance. Too many audiences compete for the same budget. Too few limit learning. We design campaign structures that give Meta's algorithm the data it needs to optimise without cannibalising performance.
- Campaign objective selection — awareness vs leads vs sales
- Ad set consolidation strategy
- Budget allocation — CBO vs ABO
- Campaign Budget Optimisation configuration
- Bid strategy selection
Meta Pixel & Conversion API Setup
A healthy Meta Pixel and Conversion API implementation is the foundation of accurate reporting and effective Smart Bidding. We audit, repair and optimise your pixel and CAPI setup — ensuring every conversion event is tracked correctly.
- Meta Pixel health audit
- Conversion API (CAPI) setup
- Event deduplication configuration
- Custom conversion creation
- Event match quality improvement
Reporting & Attribution
Meta's attribution window choices directly affect reported ROAS. We configure attribution correctly, connect Meta data to your GA4 account and report on the metrics that reflect true business performance.
- Attribution window configuration — 7-day click, 1-day view management
- GA4 cross-channel attribution
- Custom reporting dashboard
- Monthly performance review with commentary
- Incrementality testing for mature accounts
Beyond Basic Campaign Management.
Advantage+ Shopping Campaigns
Meta's AI eCommerce campaign type — deployed and managed with correct catalogue structure, audience exclusions and budget caps.
Dynamic Product Ads (DPA)
Automated retargeting using your product catalogue — configured for view-based, cart-based and purchase-based audience segments.
Lead Generation Optimisation
Native lead form configuration, question optimisation, CRM integration and lead quality scoring — maximising both volume and quality.
Video Creative Strategy
Hook testing, first-3-second optimisation, completion rate analysis and format testing (Reels vs Stories vs Feed).
UGC-Style Creative Production
User-generated content style ads — the highest-performing creative format for cold audiences in most verticals. Brief development and creative direction for UGC production.
Cross-Platform Instagram Strategy
Facebook and Instagram require different creative approaches. We manage placement-specific creative — not just cross-posted content.
Catalogue Management
Product catalogue setup, feed health management, product set segmentation and catalogue ad performance optimisation.
Audience Expansion & Scaling
Systematic audience expansion strategy — moving from proven audiences to new lookalike segments as ROAS targets are consistently met.
Why Digitly's Meta Ads Drive Revenue — Not Just Reach
Meta advertising rewards creative quality and audience precision. We invest in both — systematically — because that's where ROAS is built.
Creative-First Approach
In Meta advertising, creative IS the targeting. The algorithm serves your ads to people who respond to your creative — which means bad creative reaches bad audiences regardless of your targeting settings. We invest in creative strategy and testing because it is the highest-leverage activity in Meta advertising.
Attribution Done Correctly
Meta's default attribution inflates ROAS through view-through conversions. We configure attribution to reflect reality — and build incrementality tests for mature accounts to identify the true contribution of Meta spend to revenue.
Meta Business Partner
Digitly holds active Meta Business Partner status — verified expertise backed by Meta's own performance assessment. This gives us direct access to Meta support, beta features and platform-level guidance unavailable to non-partner agencies.
Full Funnel — Not Just Acquisition
We manage Meta as a full-funnel channel — awareness and demand generation at the top, consideration and retargeting in the middle, conversion and DPA at the bottom. Each layer has its own creative, objective and success metric.
Meta Ads Results That Trace to Revenue — Not Just Reach.
A One Decore
Challenge: Paid advertising was generating volume without quality — leads from outside serviceable locations, low intent inquiries, and no structured qualification filter within a controlled AUD $1,500–$2,000 monthly budget.
What Digitly Did
- Geo-precision targeting — campaigns restricted to serviceable Sydney zones only
- Product value segmentation — separate campaigns for low, mid and premium ticket products
- Dedicated landing funnel — conversion-focused page built for paid traffic
- WhatsApp lead engine — reduced inquiry friction for premium building materials buyers
- Creative performance optimisation — static creatives identified as strongest CPL performer and scaled
Results
Next Generation Advisors
Challenge: Lead volume existed but conversion quality was poor — over-reliance on Indian market, video creatives generating awareness not intent, no macro market research backing decisions.
What Digitly Did
- Creative format reengineering — static creatives outperformed video at decision-intent stage
- Geo-market diversification — 20+ markets tested, budget followed qualification data
- Arabic communication strategy — localised GCC messaging for business setup buyers
- European market validation — tested and paused based on CPL and conversion data
- Qualification-based budget allocation — spend shifted to highest-qualifying markets
Results
Captain's Farm
Challenge: Building a profitable Meta advertising channel for an eCommerce store with seasonal demand patterns and a broad product catalogue.
What Digitly Did
- Catalogue setup and DPA configuration — all product categories segmented
- Cold audience strategy — interest layering and lookalike from purchase list
- Instagram Reels creative — UGC-style hook testing
- Advantage+ Shopping Campaign — alongside manual campaign for high-margin products
- Attribution — 7-day click configured, view-through excluded from primary ROAS
Results
Brainwonders
Challenge: Generate student assessment enquiries at target CPA in a competitive education category.
What Digitly Did
- Lead generation campaign rebuild — native lead forms with qualification questions added
- Audience rebuild — interest targeting replaced with lookalike from existing customer list
- Creative testing — 5 hooks tested, winning variant identified in 3 weeks
- Lead quality feedback loop with client sales team — weekly quality scoring to inform audience refinement
Results
Why 150+ Brands Choose Digitly for Meta Ads
Meta Business Partner
Verified expertise backed by Meta's own assessment. Direct access to Meta support, beta features and platform guidance.
Creative-Led Performance
We invest in creative strategy because creative quality is the #1 driver of Meta Ads performance — not just targeting.
Full-Funnel Management
Cold, warm and hot audience layers — each with distinct creative, budget allocation and optimisation goals.
Attribution Transparency
We configure attribution to reflect reality — not Meta's default settings that inflate ROAS.
Dedicated Specialist
One specialist owns your Meta account end to end. No account manager layers, no anonymous team.
Revenue-Focused Reporting
Every report shows business metrics — leads, CPA, ROAS, pipeline contribution. Not just impressions and reach.
How Digitly Launches and Manages Your Meta Ads — Step by Step
Account Audit & Strategy
Week 1Full audit of existing Meta account — or competitive analysis and strategy design for new accounts. Audience inefficiencies, creative problems and attribution issues identified.
Audience & Creative Strategy
Week 1–2Cold, warm and hot audience layers designed. Creative brief developed — formats, hooks, CTAs. First round of creative produced.
Pixel & CAPI Setup
Week 1–2Meta Pixel health verified. Conversion API configured and tested. Event deduplication set up. All conversion events verified before launch.
Campaign Launch
Week 2–3Campaigns launched with structured testing plan. Initial creative variants live. Audience targeting activated. Budget allocated across cold, warm and hot layers.
Creative Testing & Optimisation
Week 3+Structured A/B creative testing programme. Weekly performance review — ad fatigue monitoring, audience refinement, bid adjustments. New creative challengers introduced continuously.
Scale & Expand
Month 2–3+Once CPA or ROAS targets are consistently met, systematic scaling — new audiences, new formats, expanded budgets. Incrementality testing for mature accounts.
Meta Ads Across Every Industry.
Ecommerce
DPA, Advantage+ Shopping and catalogue campaigns driving eCommerce ROAS.
Healthcare
Compliant lead generation for healthcare providers, clinics and health brands.
Real Estate
Lead generation campaigns for property developers, agents and platforms.
SaaS & Technology
B2B lead generation and demo signup campaigns on Facebook and Instagram.
Manufacturing
Brand awareness and lead generation for industrial and B2B manufacturers.
Education
Student acquisition campaigns for universities, schools and course providers.
Finance & BFSI
Compliant financial services advertising — lending, insurance, investment.
Startups
Growth-stage acquisition — from first campaign to scale across Meta platforms.
Legal
Lead generation for law firms and legal service providers.
Technology
B2B and B2C tech product campaigns across Facebook and Instagram.
Travel & Hospitality
Booking and enquiry campaigns for travel, hotels and experiences.
Fintech
User acquisition, app install and engagement campaigns for fintech platforms.
D2C Brands
Instagram-first campaigns driving direct-to-consumer revenue and brand building.
EdTech
Student and professional learner acquisition across Facebook and Instagram.
Climate & Sustainability
Purpose-driven campaigns for green technology and sustainability brands.
AI & SaaS
Technical audience targeting for AI tools, platforms and SaaS products.
Frequently Asked Questions — Meta Ads Management
Find Out Why Your Meta Ads Budget Isn't Returning What It Should. Free.
Book a free 30-minute Meta Ads audit with a certified Digitly specialist. We'll review your audience strategy, creative performance, Pixel health and attribution setup — and show you exactly where your budget is underperforming.
If the audit shows your account is performing well, we'll tell you that honestly. We'd rather earn trust with the truth.
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Industries We Serve